Meet Julep

We are Julep
Beauty without rules

Julep is breaking all the rules in beauty — it's truly a next generation beauty company. By incorporating technology innovation DNA into the beauty product development process, Julep brings ground breaking ideas to life. That's why Julep is winning awards, filing patents, and changing women's lives.

Founded as a nail parlor in 2007, Julep has expanded into a rapidly-growing beauty brand that takes an end-to-end approach to product development, testing, and distribution. As we've evolved, connection to our customers has remained core to our approach. That's why we source high-quality ingredients that actually work, and never make anything we wouldn't use ourselves—or recommend for our moms, daughters, and best friends.

Every month, we bring a portfolio of the latest in beauty to market, launching over 300 branded products per year, including cosmetics, nail color, and skincare. Our newest discoveries debut through our wildly popular Julep Maven subscription program, the first fully customizable monthly beauty box. You can also find our best sellers at julep.com, Sephora, Nordstrom, on-air at QVC, and in occasional pop-up shops.

At Julep, we believe beauty is connection—not competition or illusion or perfection. Julep was born in a social world, we've never known another way. Connecting with real women in real time (and helping them connect with each other) is the experiential change we bring to beauty, and a big reason we're growing so fast.