Julep

Welcome to Julep

We believe everyday looks and trying new trends should be easy, effortless, and inspiring—reinforcing founder Jane Park’s philosophy that beauty should do more than make you look good, it should make you feel good, too.

Pretty is precious.
It’s dainty. And polite.

Pretty follows the rules. Never speaks out of turn.
 And always asks for permission first.

Let’s stop it with the pretty, please.

It’s time we take that box of crayons we call makeup.
 And draw outside the lines.

Whether we’re doing the boldest eye or nudest lip.
All that matters is that we’re trying it.
And having fun with it.
Knowing that there are no mistakes. No judgments.

Because pretty shouldn’t be something
we define for you.
 It’s whatever you choose to show us.

BRAVE PRETTY

Pretty is precious.
It’s dainty. And polite.

Pretty follows the rules.
Never speaks out of turn.
 And always asks for permission first.

Let’s stop it with the pretty, please.

It’s time we take that box of
crayons we call makeup.
 And draw outside the lines.

Whether we’re doing the boldest eye 
or nudest lip.
All that matters is that we’re trying it.
And having fun with it.
Knowing that there are no mistakes. No
judgments.

Because pretty shouldn’t be something
we define for you.
 It’s whatever you choose to show us.

BRAVE PRETTY