Julep

Lip Mousse Crowdsource

Lip Mousse
Crowdsource

We worked with our Mavens from start to finish on our revolutionary lip mousse, It’s Whipped. From the applicator to the shades and even the name itself, thousands weighed in on how we could create the perfect liquid-to-matte lip product.

READ THE WHOLE STORY

Berry Beautiful

Berry Beautiful

You saw color ideas for our hydrating lip crayon, It’s Balm, but you took to social media to tell us your #1 fave: Fuchsia Berry. We made that magic happen, and now your shade is super shoppable.

GET THIS SHADE

What’s in a Name?

What’s in a Name?

All of our polishes are named for remarkable women, but our Wonder Mavens are extra-inspiring women you submit to us that we honor with their own polish.

MEET OUR WONDER MAVENS

Caddyshack

Caddyshack

We asked for your opinions on Instagram, and you absolutely loved this colorful paintbrush design for our new nail polish caddy. Congrats—it’s almost here!

GET THE CADDY

Swipe Right

Swipe Right

What kind of eyeshadow did you want to see next? Matte nudes and browns. Which new Eyeshadow 101 shades did we release? Guess! (And there are more where those came from.)

EXPLORE OUR SHADOWS

#julepbeautylab

#julepbeautylab

Weigh in on social! Give us your opinion in monthly votes, and share your photos of color inspirations with #julepbeautylab on Instagram.

FOLLOW US