Julep

“We had the idea for a truly standout lip product. The only thing missing: input from our Mavens.”

Jane Park, CEO & Founder

80,000

women signed up to test our newest creation—several (tens of) thousand more than we'd anticipated! #weloveyou

We mailed prototypes and asked:
Which applicator should we use?
How much do you love this amazing new formula?
We mailed prototypes and asked:
Which applicator should we use?
How much do you love this amazing new formula?

The gliding tip wins!

No bells or whistles here—between a gliding tip and one that spins, Mavens preferred the control of the classic glide.

“I’ve tried a LOT of lipsticks in search of one that will stay on for hours; not bleed, cake, or flake; and with good color.
You may have hit a home run.

@cpauman, Maven & our newest best friend

We asked for color inspiration on Instagram...
#mavenxjulep
We asked for color inspiration on Instagram...
#mavenxjulep

Thousands voted

on the shades they loved most, from the barest nudes to the moodiest berries.

Mavens suggested shade names

Beso, Berrylicous, Bring It On—you say it, we read it. True story, though: All our shade names came from these suggestions…maybe even one of yours!

It’s here and it’s whipped

The wait is over! It’s Whipped matte lip mousse launches eight rich shades with kissable names (Beso, Smooch, Pucker Up, to name a few) in our December beauty box. The hydrating color with unbelievable staying power makes a great gift for your BFFs—or for yourself! Go ahead, you earned it. ☺