Beauty Trends in 2014

by Jane Park | 0 comments
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Jane’s beauty predictions for 2014, as seen on Huff Po!

Here are the trends we’re calling for the year ahead:

1. You won’t be the only one multitasking, your products will, too.

We know how to put on eyeliner in the car, make breakfast for our kids on conference calls, curl our hair while texting, and re-stock home essentials during our lunch break. Finally, our products are going to start working as hard as we do.

The idea of multitasking makeup is nothing new. What’s exciting for 2014 is the technology and innovation around this trend, especially in color cosmetics. Look for pore-minimizing blush, anti-aging eye shadow, nail polish that nourishes, treatment lip gloss, and more. There will be foundations with new hydration delivery, eye shadow that delivers skin care and high color, and natural creams with high-tech ingredients to treat both immediate and long-term issues.  Everything in your beauty drawer should multitask – just like you do.

 

2. Your boyfriend (husband, dad, brother) will steal your beauty products.

 

In 2014, the men in your life will start stealing your beauty products – they’re ready to leave behind the soap-on-a-rope and Head & Shoulders. OK, so maybe men won’t sport nail polish at the office like we joked last year, but that day may not be far off. Already, men mask eye circles and wrinkles with their wives’ concealer, especially those looking to appear younger in the workplace. And in 2014, women’s skin and hair products continue the trend toward natural and chemical-free, so men will more willingly borrow cleansers, exfoliating Konjac sponges, creams, and conditioners that aren’t perfume-y or “girly”. This year, we expect to see the launch of more unisex beauty products.

 

 

3. Bouffants get bigger and messier.

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Have you heard? The 60s are back in a big way – and I mean a big hair way. The big, bouncy, bouffant will be the hairstyle of the moment in 2014. Gone is the pixie cut, in are eye-catching hair constructions that defy gravity—but you can hold the hairspray. The new bouffant is messy and destructured, a laBrigitte Bardot. Blow hair high and pin in place, but then pull strands out and spritz with sea salt sprafor a 2am-on-the-Croisette effect. For the ultimate 60s beach babe look, pair a bouffant with powdery pink lipstick and blush with a vintage appeal.

 

 

4. Your nails will be reminiscent of your Grandma’s wallpaper.

“Edgy 40s” is a look in the first half of 2014. Think a hairstyle that’s half Veronica Lake, half shaven head. But you don’t have to go that far into the noir. You can do smaller things to look and feel like you just stepped off the set of Chinatown. For example, nails will take on a retro look early in 2014, as we step away from the geometric, 80s-inspired nails of last year. Opt for color combinations that draw from the pretty, old-fashioned carpets and drapes in your grandma’s house crossed with dark, noir-worthy hues.

 

5. Glitter is here to stay.

Just because the 40s noir look will make its way to your nails doesn’t mean you have to toss all those polish bottles full of glitter and sparkles. Glitz is here to stay through 2014, but glittery colors will be more subtle.  Watch for innovations in soft glints and iridescent pearls. Metallics will re-emerge in different micro-shapes paired with highly pigmented colors. Also look for new pearly silks with soft opalescent sheens, mattes with a slight reflective shine, and glitters with a ‘flat’ instead of shiny look.

2013 was all about bold beauty: Katy Perry’s metallic grill; Rihanna’s blue lipstick; Miley’s platinum pixie cut; geometric manicures with latex finishes.  We’re heading into 2014 with a softer, more reflective tone, but still expect the second half of the year to roar back to bold with more glitter, flash, and bright colors. I don’t know about you ladies, but I’m personally excited for all of it!

Have big ideas for your 2014 style? Let us know in the comments!