An Intro to Eye Sheens (& Some Inspiration Too!)

Julep Eye Sheen Liquid Eyeshadow

Mavens, meet one of your new February products. It's a fun one! Playing around with our new Eye Sheen Liquid Eyeshadows reminded me of painting with watercolors when I was a kid. But whereas layering a bunch of watercolors would inevitably result in a dingy, greyish mess (or at least it always did for me), every combination of Eye Sheens resulted in a super-chic new eye look. Basically, it's impossible not to feel like an artistic genius when you're working with them, because every configuration... Read More

New Year, New Nails: #JulepNails101


  Starting off the year with a fresh new you is important, so let’s not let your fingers fall by the wayside. Your hands work hard for you every day, and it’s time to give them a little TLC. Open enrollment to our First Class of the Year: Julep Nails 101. We’ve invited in three of our model students, who have nails that need attention-stat, to help us with examples and pictures to get your hands into tip-top shape! Meet Lisa, Kayla & Sara   We sent them a care package to help them... Read More

Beauty Resolutions


Let's make 2014 your most beautiful year yet! We've taken some of the most popular New Year's resolutions and added a Julep twist. Resolution #1: Spend your money wisely. Want to pinch pennies with freshly polished pointer fingers? Skip the nail salon --- DIY manicures are the way! We made a quick-and-easy plan for salon-quality results at home here. Tools for success: Mind Your Mani, Well-Manicured Kit. Resolution #2: Travel. Your passport needs stamps. Your toes want sand between them. It's time... Read More

DIY Mani Perfection

Navy Nails

Step 1. Pick your shape & file. Make sure your nails are dry. Wet nails can split when filing. Pick your shape---round, almond, square, oval, squoval, stiletto... Or you can mirror the shape of your cuticle for an always-on-trend elegant curve. PRO TIP: Always file from the outer edges of your nail toward the center in one direction. No back-and-forth filing---it promotes splitting and peeling. Step 2. Cuticles. Gently push your cuticles back, and trim any hangnails. Don’t clip your cuticles---we... Read More

Day & Night Looks with Sweep Eyeshadow Palette: Neutrals


 Hello, Maven! It pays to click through to the blog… Not only are you getting a sneak peek of our new Sweep Eyeshadow Palette: Neutrals in action, you're now officially the first to hear about December's featured add-on tool -- the Julep Eyeshadow Brush. Extremely soft bristles (yes, synthetic) and a great dome shape. We're obsessed! Day look    For both eye looks in this tutorial you'll need: Sweep Eye Palette: Neutrals brown eyeliner & black eyeliner (we used our double-sided Kajal Eye... Read More

DIY- Pumpkin Decorating

Carving pumpkins was so last year, and the year before that .... and the year before that! Yes, carving pumpkins brings back that feeling of nostalgia and to our youth, but have you forgotten the mess it leaves? Those pumpkin guts and seeds get stuck to everything! We thought it was time for a change. We've found our favorite pumpkin decorating ideas that are chic, stylish, easy to do, and best of all- GUTS FREE! Pumpkin Decorating 2.0- Grab the girls, a glass of wine, pop a Halloween classic movie... Read More

Kitty Cat Nails with Special Guest — Ashley


Introducing Ashley, a Maven who inspires us. It began with frequent, mind-blowing Nail of the Day submissions (send us yours! The ladies in Julep Social receive heaps of NOTD pictures every day, but whenever Ashley turned one in, she was nearly impossible to beat. Typically her enviable nail looks were sent to us through her Instagram account sooo..... Naturally, we stalked her. (It feels good to be honest.) From Kate in Social: We started poking around her awesome Insta, and... Read More

Mask Noir, Demystified

Isn't she lovely?

In October, we're releasing a peel-off cleansing mask called Mask Noir. It looks like this:   What's with the name? We call it Mask Noir because it's a pitch-black mask. Jet black. Mystery 8 Ball black. Blackest black. How is it jet black? ( + ingredients) The gorgeous color comes from hectorite clay --- a derivative of black volcanic ash.  Hectorite draws out pore-clogging debris and other impurities, then gently lifts them away. Other star ingredients: -Kaolin clay - great for removing... Read More

Cat Eyes with Kajal


I was curious to see if our new easy-to-use Kajal Eye Glider would be a good fit with Preen's seemingly easy-to-do cat eye tutorial. So I grabbed a coworker, and a Kajal from Product Development, and we gave it a shot. Here's my colleague's attempt: This gorgeous cat eye job? I'm happy to report--it was a piece of cake. Preen's brilliant tutorial walked us through the top lid only--but our Kajal's super soft formula is so simple to work with, we attempted to add the bottom line on our own. Aaaand... Read More

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