Purple, Green & Gold: 8 Fresh Ways to Celebrate Mardi Gras With Your Makeup


Happy Mardi Gras! It’s Fat Tuesday, and even if you’re not in New Orleans to celebrate, there are still lots of ways to incorporate the spirit of the party into your spring look. In fact, the official colors of the holiday---purple, green and gold—are perfect for adding some fashion-forward fun to your makeup or manicure. Why purple, green and gold? The official Mardi Gras colors date back to 1872, when King Rex selected them as a way to celebrate the guest of honor, Russian Grand Duke Alexis... Read More

Oscars Time! Tips on to How to Get Red-Carpet Ready

Photo: Getty Images

Ahhh, awards season. Although some of the celebrities make it look so effortless as if they rolled out of bed onto the red-carpet #iwokeuplikethis – in reality, days of preparation go into the stars’ look before they unveil it for the Academy Awards. Here’s a guide to help you get red-carpet ready for your Oscars party this weekend, even if it’s just to roll out your own bathmat and take a #selfie. Sleep! The kind of bags that aren’t chic on the red carpet? Under eye bags. Get enough sleep... Read More

Red Carpet Worthy (and soooo easy) DIY

Oscar Worthy French You'll need: Base Coat Alaina Gabrielle Top Coat  Step 1: Apply two coats of Alaina to all fingers. Step 2: Starting at the center of your nail, drag Gabrielle to one outside corner and then repeat in the other direction. Clean-Up: Using a Q-tip, an orange stick, or utensil of your choice, remove any excess polish from fingertips. Don't worry, unless your nails are fairly long a a little clean up is inevitable. Final: Once it's dry finish with top coat. We love super-shiny Freedom... Read More

Valentine’s Date Night: The Sweet Look


Valentine’s Day always puts me in a fun, lovey-dovey mood. I wanted to create a romantic look for evening and this sweet makeup look will work for date night with your special someone, or date night with your girlfriends. With flirty eyeliner and soft pink lips, no one will be able to resist you, doll face! Eyes: Now we’ve all heard about the elusive cat eye, but it can be tricky. Ladies, let me introduce you to cat eye’s simpler cousin: kitten eye. It’s a great way to start out if you are... Read More

Easy Breezy Sweetheart Nails DIY

sweetheart nails

Step 1: Apply two coats of Carrie to four fingers leaving your chosen accent nail bare. Step 2: Apply two coats of hope to your accent nail and let completely dry. Step 3: Using a toothpick, dot your favorite colors in the shape of a heart. We used Carrie and Charlotte. Final: Once it's dry finish with top coat. We love super-shiny Freedom Polymer Top Coat.  

An Intro to Eye Sheens (& Some Inspiration Too!)

Julep Eye Sheen Liquid Eyeshadow

Mavens, meet one of your new February products. It's a fun one! Playing around with our new Eye Sheen Liquid Eyeshadows reminded me of painting with watercolors when I was a kid. But whereas layering a bunch of watercolors would inevitably result in a dingy, greyish mess (or at least it always did for me), every combination of Eye Sheens resulted in a super-chic new eye look. Basically, it's impossible not to feel like an artistic genius when you're working with them, because every configuration... Read More

New Year, New Nails: #JulepNails101


  Starting off the year with a fresh new you is important, so let’s not let your fingers fall by the wayside. Your hands work hard for you every day, and it’s time to give them a little TLC. Open enrollment to our First Class of the Year: Julep Nails 101. We’ve invited in three of our model students, who have nails that need attention-stat, to help us with examples and pictures to get your hands into tip-top shape! Meet Lisa, Kayla & Sara   We sent them a care package to help them... Read More

Beauty Resolutions


Let's make 2014 your most beautiful year yet! We've taken some of the most popular New Year's resolutions and added a Julep twist. Resolution #1: Spend your money wisely. Want to pinch pennies with freshly polished pointer fingers? Skip the nail salon --- DIY manicures are the way! We made a quick-and-easy plan for salon-quality results at home here. Tools for success: Mind Your Mani, Well-Manicured Kit. Resolution #2: Travel. Your passport needs stamps. Your toes want sand between them. It's time... Read More

DIY Mani Perfection

Navy Nails

Step 1. Pick your shape & file. Make sure your nails are dry. Wet nails can split when filing. Pick your shape---round, almond, square, oval, squoval, stiletto... Or you can mirror the shape of your cuticle for an always-on-trend elegant curve. PRO TIP: Always file from the outer edges of your nail toward the center in one direction. No back-and-forth filing---it promotes splitting and peeling. Step 2. Cuticles. Gently push your cuticles back, and trim any hangnails. Don’t clip your cuticles---we... Read More

Day & Night Looks with Sweep Eyeshadow Palette: Neutrals


 Hello, Maven! It pays to click through to the blog… Not only are you getting a sneak peek of our new Sweep Eyeshadow Palette: Neutrals in action, you're now officially the first to hear about December's featured add-on tool -- the Julep Eyeshadow Brush. Extremely soft bristles (yes, synthetic) and a great dome shape. We're obsessed! Day look    For both eye looks in this tutorial you'll need: Sweep Eye Palette: Neutrals brown eyeliner & black eyeliner (we used our double-sided Kajal Eye... Read More

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