Kitty Cat Nails with Special Guest — Ashley


Introducing Ashley, a Maven who inspires us. It began with frequent, mind-blowing Nail of the Day submissions (send us yours! The ladies in Julep Social receive heaps of NOTD pictures every day, but whenever Ashley turned one in, she was nearly impossible to beat. Typically her enviable nail looks were sent to us through her Instagram account sooo..... Naturally, we stalked her. (It feels good to be honest.) From Kate in Social: We started poking around her awesome Insta, and... Read More

Mask Noir, Demystified

Isn't she lovely?

In October, we're releasing a peel-off cleansing mask called Mask Noir. It looks like this:   What's with the name? We call it Mask Noir because it's a pitch-black mask. Jet black. Mystery 8 Ball black. Blackest black. How is it jet black? ( + ingredients) The gorgeous color comes from hectorite clay --- a derivative of black volcanic ash.  Hectorite draws out pore-clogging debris and other impurities, then gently lifts them away. Other star ingredients: -Kaolin clay - great for removing... Read More

Cat Eyes with Kajal


I was curious to see if our new easy-to-use Kajal Eye Glider would be a good fit with Preen's seemingly easy-to-do cat eye tutorial. So I grabbed a coworker, and a Kajal from Product Development, and we gave it a shot. Here's my colleague's attempt: This gorgeous cat eye job? I'm happy to report--it was a piece of cake. Preen's brilliant tutorial walked us through the top lid only--but our Kajal's super soft formula is so simple to work with, we attempted to add the bottom line on our own. Aaaand... Read More

Our Kajal Eye Glider will change your life (or at least your makeup routine)

finished look

    Everyone in our office is pretty excited about our new Kajal Eye Glider, and it’s easy to see why. Debuting in October Maven Boxes, this versatile pencil features two richly pigmented, super-blendable colors that make it easy to create a variety of gorgeous eye looks. Plus, it comes with an amazing round-tip sharpener. And because of its soft texture and opthamologist-tested formula, it’s ideal for tightlining and waterlining. Not sure what that means? Don’t stress—I’m here... Read More

Galaxy Nails 101


To create this cosmic nail look, you'll need: - Nail Therapy Base Coat - Freedom Polymer Top Coat - Estelle (from the Galaxy Mystery Box) - One dark nail color (we used Brandt) - Three bright nail colors to create a "galaxy" effect (we used Gunta, Abbie, and Lauren) - One white nail color for dotting (we used Bunny) - Small sponges (just cut up a clean makeup or kitchen sponge) - Paper plate (or something else you can drop polish on) - Dotting tool or bobby pin Step 1: Apply base coat. Step 2: Apply... Read More

Product Review: Bare Face Cleansing Oil


When our own Jennifer in Product Development first told her friends about her idea for a face wash made of oil, they were confused. Face wash made from oil? But…don’t we wash our faces to remove excess oil? Well, turns out that Jenn knows what she’s talking about, and Bare Face Cleansing Oil was soon born. And my face---nay, the world!---would never be the same. I wear waterproof mascara (greetings from Seattle) and have accepted that a normal skin cleansing/makeup removing regimen won’t... Read More

Sip Like a Pro

Awesome poster courtesy of

Note: In my previous life I was a wine professional. I’ve stood tableside umpteen times listening to one dinner guest chastise another for committing a “wrong” while tasting. Snobbery like that scares smart, wine-curious folks away from one of life’s most delicious pleasures. I’m here today on behalf of our new Wine Collection to talk you through some super simple tasting steps. Salud! The Cork: Know what smelling the cork tells you? Zip. Zero. Occasionally, if the wine is “off” in... Read More

DIY Mason Jar Planters

Mason Jar Planters Featured

D.I.Y.: Three letters that excite us almost as much as a shiny new nail polish. We don’t know if it’s the fact that we’re saving money, being productive on weekends, or that we can’t help but feel empowered and independent when we take on a DIY, but we cannot get enough of Do-It-Yourself projects lately. And we have a feeling youre on the same boat with us. Only a few years ago, DIY was reserved solely for those stubborn enough to fix, create, upcycle, and decorate everything themselves,... Read More

How to Style an Oxford Shirt

Oxford Featured

Start raiding your boyfriend’s closets, ladies- oxford shirts are our favorite style piece for summer wardrobes. They're polished and classy, and give off that “effortlessly sexy” vibe we all probably spend a little bit too much time working toward (case in point: we’ve noticed that achieving the perfectly tousled and teased bedhead takes more time than it really should, you with us on this one?). Oxfords are extremely versatile. They can be worn easily with a pair of skinny jeans and pumps,... Read More

Father’s Day: Unique Gift Ideas

Father's Day Featured

Why is it that men are so incredibly difficult to shop for? If only they were as willing to express their desires as much as women are (ahem, I'd like those new Sam Edelman shoes in a size 8, please), then it might make it easier for all of us doting daughters to find the perfect gift for Father's Day. With a few of our suggestions, however, you may just be able to surprise him with something he'll truly be grateful for this year (no need to probe for hints, anymore!). 1. For the movie buff type... Read More

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