Cat Eyes with Kajal


I was curious to see if our new easy-to-use Kajal Eye Glider would be a good fit with Preen's seemingly easy-to-do cat eye tutorial. So I grabbed a coworker, and a Kajal from Product Development, and we gave it a shot. Here's my colleague's attempt: This gorgeous cat eye job? I'm happy to report--it was a piece of cake. Preen's brilliant tutorial walked us through the top lid only--but our Kajal's super soft formula is so simple to work with, we attempted to add the bottom line on our own. Aaaand... Read More

Our Kajal Eye Glider will change your life (or at least your makeup routine)

finished look

    Everyone in our office is pretty excited about our new Kajal Eye Glider, and it’s easy to see why. Debuting in October Maven Boxes, this versatile pencil features two richly pigmented, super-blendable colors that make it easy to create a variety of gorgeous eye looks. Plus, it comes with an amazing round-tip sharpener. And because of its soft texture and opthamologist-tested formula, it’s ideal for tightlining and waterlining. Not sure what that means? Don’t stress—I’m here... Read More

Galaxy Nails 101


To create this cosmic nail look, you'll need: - Nail Therapy Base Coat - Freedom Polymer Top Coat - Estelle (from the Galaxy Mystery Box) - One dark nail color (we used Brandt) - Three bright nail colors to create a "galaxy" effect (we used Gunta, Abbie, and Lauren) - One white nail color for dotting (we used Bunny) - Small sponges (just cut up a clean makeup or kitchen sponge) - Paper plate (or something else you can drop polish on) - Dotting tool or bobby pin Step 1: Apply base coat. Step 2: Apply... Read More

Product Review: Bare Face Cleansing Oil


When our own Jennifer in Product Development first told her friends about her idea for a face wash made of oil, they were confused. Face wash made from oil? But…don’t we wash our faces to remove excess oil? Well, turns out that Jenn knows what she’s talking about, and Bare Face Cleansing Oil was soon born. And my face---nay, the world!---would never be the same. I wear waterproof mascara (greetings from Seattle) and have accepted that a normal skin cleansing/makeup removing regimen won’t... Read More

Sip Like a Pro

Awesome poster courtesy of

Note: In my previous life I was a wine professional. I’ve stood tableside umpteen times listening to one dinner guest chastise another for committing a “wrong” while tasting. Snobbery like that scares smart, wine-curious folks away from one of life’s most delicious pleasures. I’m here today on behalf of our new Wine Collection to talk you through some super simple tasting steps. Salud! The Cork: Know what smelling the cork tells you? Zip. Zero. Occasionally, if the wine is “off” in... Read More

DIY Mason Jar Planters

Mason Jar Planters Featured

D.I.Y.: Three letters that excite us almost as much as a shiny new nail polish. We don’t know if it’s the fact that we’re saving money, being productive on weekends, or that we can’t help but feel empowered and independent when we take on a DIY, but we cannot get enough of Do-It-Yourself projects lately. And we have a feeling youre on the same boat with us. Only a few years ago, DIY was reserved solely for those stubborn enough to fix, create, upcycle, and decorate everything themselves,... Read More

How to Style an Oxford Shirt

Oxford Featured

Start raiding your boyfriend’s closets, ladies- oxford shirts are our favorite style piece for summer wardrobes. They're polished and classy, and give off that “effortlessly sexy” vibe we all probably spend a little bit too much time working toward (case in point: we’ve noticed that achieving the perfectly tousled and teased bedhead takes more time than it really should, you with us on this one?). Oxfords are extremely versatile. They can be worn easily with a pair of skinny jeans and pumps,... Read More

Father’s Day: Unique Gift Ideas

Father's Day Featured

Why is it that men are so incredibly difficult to shop for? If only they were as willing to express their desires as much as women are (ahem, I'd like those new Sam Edelman shoes in a size 8, please), then it might make it easier for all of us doting daughters to find the perfect gift for Father's Day. With a few of our suggestions, however, you may just be able to surprise him with something he'll truly be grateful for this year (no need to probe for hints, anymore!). 1. For the movie buff type... Read More

How to Celebrate Flag Day (June 14th)

Flag Day Featured

We all know (and love) celebrating Independence Day on July 4th by hosting barbecues, watching fireworks, and attending-or performing in-parades, but how much do you know about Flag Day? If the fact that a holiday on June 14th called Flag Day is even news to you, don't worry- we've been there. Independence Day steals all the attention, but this year, we want to give a little love to our American Flag and show a little patriotism on June 14th! This holiday commemorates the adoption of the U.S. flag... Read More

DIY Monogram Art

Monogram Featured

You don't have to label yourself "preppy" if you sport your initials on necklaces, purses, and wall art, although Monogram decor certainly does help to solidify prepster status. If you are looking to get a little crafty in all your spare time this weekend (or in the 20 minutes of spare time you have), check out our favorite Pinterest-inspired DIY Monogram Art to try out on your own! Spice up your bedroom, the entry way, or kitchen...the possibilities are endless! 1. Two Peas in a Bucket's idea for... Read More

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