Jennifer Lawrence: Why She’s the Coolest Actress in Hollywood Right Now


Jennifer Lawrence. We’ll be the first to admit it – we have a major girl crush on this all-around awesome celeb. What’s not to love? She’s witty, comfortable with herself, and she’s totally killing it right now. Here are just a few reasons why we’re obsessed with J-Law: Jennifer Lawrence has real-life moments during glamorous occasions, like falling up the stairs when going to accept an Oscar:    Or opening mints during a press conference:     While some stars would be... Read More

Drew’s Mismatched Mani

drew 2

As the mother-to-be shows off her new book, Find It in Everything, we couldn’t help but notice the adorable manicure she donned at one of her book signings. The book is a collection of Barrymore’s photography that illustrates hidden heart shapes in everyday scenery—a theme she carried over to her adorable mismatched mani. All we can say is thanks for sharing the love, Drew! How do you feel about mismatching your mani?   Images: Getty

New York Fashion Week Necessities


NYFW is a whirlwind of fashion shows, events, meetings, deadlines--it’s easy to get overwhelmed. Be prepared with these must-haves! 1.)    Mini hairspray: Cold weather means static is at an all-time high. Use hairspray to tame those fly-aways, so you don’t appear as crazy as your schedule. 2.)    Emergen-C or some other type of cold-fighter: During all the activity, it’s important to take care of yourself. 3.)    A stack of business cards & the ever-present, always handy Starbucks... Read More

Beauty Color Trend from Fall Fashion Week

Photo: Julep, Jesse Untracht-Oakner, JUO Photography

As Pantone recently announced, “Sangria” is one of the top ten hot colors for NYFW designers at the Fall 2014 shows. We love how this deep berry/wine color not only graces the gorgeous collections, but translates through beauty trends as well! Nails: Trina Turk Fall 2014  (Color Pictured – Julep Evelyn) Lips: Rebecca Minkoff Fall 2014 Eyes: BCBG Max Azria Fall 2014

Sizzle! Peter Pilotto for Target


If you weren’t up at 8am this past Sunday ready for a fashionista fight at your local Target, or sitting up in bed frantically refreshing your browser for the sale to begin—don’t worry. You’re not behind the times (yet!). The Peter Pilotto for Target collection launched on Sunday, February 9th, and word on the street is to buy quickly. Many stores have cleaned out racks, and several items are already reading ‘sold out’ online. Target is known these days for bringing in unique and fashion-forward... Read More

Olympic Female Athletes: Spotlight on Two of USA’s Most Inspirational

Photo: AP

Becoming a US Olympian is hard enough as it is, but through dedication and strong will, these two ladies developed into true American icons. Wilma Rudolf Wilma Rudolf is a straight up legend. At age 4, Wilma contracted polio, a crippling disease that robbed her of her physical strength. Although doctors told her she would never properly walk again without braces for the rest of her life, she did just the opposite. She taught herself to run, and eventually was dubbed the "fastest woman in the world"... Read More

Rihanna: New Nails for 2014? We’re Guessing She’ll Swap Her Stiletto Shape for Almond

Selena Gomez Almond Nails

While Miley Cyrus is instagramming pics of her pedi, let’s talk about manis for a second. The new shape of 2014 - Almond Nails. The bold trend among celebrities in 2013 of long and sharp “stiletto nails,” or “dagger nails” – loved by Rihanna, Katy Perry & Lady Gaga – will quickly be replaced by a less severe look, a shorter, rounder, softer approach. Although almond nails are the less edgy stepsister of stiletto nails, we’re a little relieved that we’ll be snagging our tights... Read More

Golden Globes 2014 Fashion & Beauty Highlights

Photo: NBC / Via

The 71st Golden Globe Awards hosted by Tina Fey and Amy Poehler were clearly hilarious. Check out our faves from the A-List evening. DRESSES Lupita Nyong’o – the “12 Years a Slave” star was easily best dressed of the night in her red hot Ralph Lauren crimson gown.   Kerry Washington’s debut of her Baby Bump in Balenciaga couldn’t have been more chic.   Olivia Wilde gave off a fresh mommy-to-be glow in her dazzling emerald green Gucci dress, paired with a sultry smoky eye.  ... Read More

Miley Cyrus: Her Best Decision of 2013

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Miley may have had more than a few… controversial… moments in 2013. One thing we think she did right? Her over-the-top golden glam nail color in the “We Can’t Stop” video.   Achieve a similar nail look using Sienna as a base, topped with two coats of Oscar. Okay, and we’re actually obsessed with the rings too. You can find similar ones here from Nasty Gal.  

Cat Eyes with Kajal


I was curious to see if our new easy-to-use Kajal Eye Glider would be a good fit with Preen's seemingly easy-to-do cat eye tutorial. So I grabbed a coworker, and a Kajal from Product Development, and we gave it a shot. Here's my colleague's attempt: This gorgeous cat eye job? I'm happy to report--it was a piece of cake. Preen's brilliant tutorial walked us through the top lid only--but our Kajal's super soft formula is so simple to work with, we attempted to add the bottom line on our own. Aaaand... Read More

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