In October, we’re releasing a peel-off cleansing mask called Mask Noir. It looks like this:
What’s with the name?
We call it Mask Noir because it’s a pitch-black mask. Jet black. Mystery 8 Ball black. Blackest black.
How is it jet black? ( + ingredients)
The gorgeous color comes from hectorite clay — a derivative of black volcanic ash. Hectorite draws out pore-clogging debris and other impurities, then gently lifts them away.
Other star ingredients:
- -Kaolin clay – great for removing excess oil.
- -Power Cell Complex™ – our proprietary blend of green coffee bean oil (promotes cell turnover), Malvaceae Lipid Extract™ (hydrates immediately), rosehip seed oil (bonds moisture to skin), and grapeseed oil (protects skin from free radicals).
The mask does not contain parabens, sulfates, or phthalates. Yay!
Can it be used on the neck as well?
Sure! But please avoid eyebrows and hairline.
What if I get it on my eyebrows/hairline?
Don’t fret. Rinse the mask off of eyebrows or hairline with warm water. Don’t peel it off of eyebrows or hairline–it’s very uncomfortable. (I tried it to see what would happen after Product Development told me not to.)
How much to use, and how long should it dry before peeling off?
The mask spreads across skin easily so you should only need about a nickel-sized amount for your entire face. Use sparingly on the apples of your cheeks–we aren’t as porous there so it doesn’t have much work to do, and therefore doesn’t dry as quickly.
The tube will tell you to wait 15-20 minutes before peeling. Do that. In fact, up to 30 minutes of waiting is fine. Do *not* peel before 15 minutes, as the mask won’t be dry enough so you’ll end up rinsing some of it off with water which defeats the purpose.
How often can it be used?
Once or twice a week is perfect.
BONUS: Mask Noir is a great spot treatment for decongesting/minimizing pores. Use it on your t-zone, around your nostrils, on a top-o-the-morning pimple, wherever your unique treatment spots may be. My coworker likes to use it like this:
Not quite the t-zone. More like the goatee-zone.
Who’s excited for a peel-off mask? Let’s hear about it, in the comments!