Happy New Year Mavens!
First, I can’t properly celebrate 2014 without sharing a heart felt THANK YOU to all of you who made it possible for Julep to grow in so many ways in 2013. One of my favorite memories of the last year was getting to meet so many Mavens in person at our first-ever Pop Up store in NYC. It was a true joy to hear so much enthusiasm for what we’re doing together. Your energy inspires all of us to work even harder to delight you in the coming year. And here’s a sneak peak of just a few of our plans:
I’m thrilled to give you a heads up on the single most exciting product we’ve ever launched. We developed this innovative way to make polishing so much easier with the help of an ergonomic expert and Ideo, the world’s leading product design firm. (A special thank you to the Mavens who gave us feedback throughout the development process – we built over 220 prototypes before we got to an elegant solution we know you’ll love.)
This innovation is going to change the way you think about DIY manis, and help you actually look forward to polishing your nails. Check back here for more info on 1/28 when you’ll be able to reserve one for your May Box and invite your friends to pre-order so they don’t miss out. We can’t wait to share it with you!
Inspired by YOUR feedback, we’re working on a few improvements to our Maven program to allow you greater freedom and more options in your product selections. For instance, you may have noticed that we’ve already added a “Core Classics” option that enables you to restock your past favorites. This has been a really popular alternative choice and based on your great initial response, there are more enhancements like this in the works.
Everyone will still have the flexibility to try a new style, pick a “Core Classics” box, send to a friend, or cancel at any time. However, in order to make sure that we’re never out of stock on the fabulous new product offerings coming to Maven, we’re simplifying the skip feature for our new Mavens. Starting with the February Maven Box, new Mavens will have flexibility to earn a skip every six months. And, of course, if you’re currently a Maven who joined before December 18, 2013, you are “grandmothered” in to the original terms with no changes to your skip options.
MY GIFT TO YOU
Innovative new products and even more improvements are part of our overall effort to ensure that you’ll love being a Maven even more in 2014. To celebrate, my gift to you for Valentine’s Day is LOVE (a stunning gold, pearl and fuchsia microglitter). You’ll see it in your February box—with my compliments and gratitude for being such an important part of what makes our Maven program so great.
Thank you so much…and here’s to a fabulous 2014,
p.s. As always, I’d love to hear your feedback and ideas for how to make being a Maven even more fun. You can contact me directly at firstname.lastname@example.org.