Nail Art Tutorial: Black Magic Mani

Nail Art Tutorial: Black Magic Mani

Have you fallen under the spell of the Black Magic Collection yet? This month’s Maven collection is all about embracing the dark, mystic beauty of the Halloween season, and we’ve got this fashion-week-meets-fright-night nail art look to help you do just that. Dana (It Girl) is the perfect addition to all your spooky nail art because […]

Get the Look: The Art Walk Collection

Get the Look: The Art Walk Collection

It’s almost time to unveil the October Maven Collection, but we’re still loving the Art Walk look! I mean, with models this gorgeous, how can you not? Our creative team’s vision for the Art Walk photo shoot was easy summer-to-fall beauty: flawless skin, a classic, understated eye, and a vibrant lip to showcase the rich […]

Makeup Monday: How to Do a Daytime Smoky Eye

Makeup Monday: How to Do a Daytime Smoky Eye

One of the best and most versatile makeup tricks you can master is the smoky eye. But some people get confused about what exactly a smoky eye is, and how to do it correctly. First of all, a smoky eye does not mean “pile on the black eyeshadow.” It is a technique; a look; a […]

Tutorial: Plush Pouts + Pretty Polish Pairings

Tutorial: Plush Pouts + Pretty Polish Pairings

  Happy Maven Window Open Day! By now we hope you’ve gotten a glimpse of our gorgeous new Plush Pout Lip Crayons (read more about them here and see all the swatches from this month’s amaaazing Art Walk Collection here), and today we’ve got a fun mix-and-match tutorial that will help you wear your new […]

Makeup Monday: The Basics of Contouring

Makeup Monday: The Basics of Contouring

Introducing Makeup Monday! Every Monday, our in-house makeup artist Janae will be sharing her best beauty tips right here on our blog. For this first installment, she’s tackling what might just be the biggest beauty trend of the year: contouring. Be sure to come back every Monday for more of her wisdom and wizardry. Want […]

Wedding Nail Art Tutorial: Gilded Lace Tips

Wedding Nail Art Tutorial: Gilded Lace Tips

There’s just something about lace that makes it perfect for weddings. From veils and gowns to cake decorations and invitations, the delicate and elegant designs of lace go with just about every theme, location, and color scheme. So why not show off a little lace on your nails? Colors & Tools: I used the sweet […]

Makeup Tutorial: How to Get That Gorgeous Summer Glow

Makeup Tutorial: How to Get That Gorgeous Summer Glow

It’s summer—are you ready to glow? When the weather’s hot and you’re out in the sun all day, the last thing you want is a face of makeup that feels heavy or looks cakey. You want light, airy, luminous makeup that’s easy to apply, won’t melt off, and will make you look like an earth […]

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