Julep
Brave Pretty Starts Here

This is your invitation. Do anything. Try everything.

Let's beat out the doubt that stops us from fearless experimentation.

Choose your beauty challenge below and your first beauty box is on us.

This is your invitation. Do anything. Try everything.

Let's beat out the doubt that stops us from fearless experimentation.

Choose your beauty challenge below and your first beauty box is on us.

Welcome to a Brave Pretty New World

When did makeup become so serious? So intimidating?
Let's take the pressure out of beauty. Just try it. Own it. Make it yours and make it fun.

When did makeup become so serious?
So intimidating? Let's take the pressure out of beauty. Just try it. Own it.
Make it yours and make it fun.

Our Manifesto

Pretty is precious.
It's dainty. And polite.

Pretty follows the rules.
Never speaks out of turn.
And always asks for permission first.

Let's stop it with the pretty, please.

It's time we take that box of crayons we call makeup.
And draw outside the lines.

Whether we're doing the boldest eye
Or nudest lip.
All that matters is that we're trying it.
And having fun with it.
Knowing that there are no mistakes.
No judgments.

Because pretty shouldn't be something we define for you.
It's whatever you choose to show us.

BRAVE PRETTY

#bravepretty

Download a card and tell us what Brave Pretty means to you.

Download a card and tell us what Brave Pretty means to you.