Julep

Confections Come to Life

To capture the spark and playful nostalgia that’s wrapped up in the season, artist and illustrator Gretchen Röehrs channeled some of her most cherished holiday memories and brought them to life in this year’s temptingly sweet collection.


Image courtesy of @groehrs

The Woman
Behind the Pen

When most of us see food and candy, we see something tasty to feast on. Gretchen Röehrs sees a world of stylish possibilities.

The Missouri native turned San Francisco techie first honed her artistic prowess at Stephens College, a women’s design school, where she developed an appreciation for fashion history as it relates to the female figure.

After school, she interned at Vogue in New York City, before moving to San Francisco to pursue a career in tech. There, she honed her unique illustration style during lunch-hour sketch sessions that allowed her to nurture the untethered side of her creativity.

The Woman Behind the Pen

Image courtesy of @groehrs

When most of us see food and candy, we see something tasty to feast on. Gretchen Röehrs sees a world of stylish possibilities.

The Missouri native turned San Francisco techie first honed her artistic prowess at Stephens College, a women’s design school, where she developed an appreciation for fashion history as it relates to the female figure.

+ Read More


Playing with Food

Gretchen's work effortlessly inhabits that sweet spot between whimsical fantasy and runway-chic. Her playful imagination breathes new life to food styling and fashion illustration, creating a harmonious parallel between the two worlds.

With every graceful ink stroke and every strategic placement, she reimagines and elevates common farmers-market finds–and any other tasty fare that strikes her mood.

Playing with Food

Gretchen's work effortlessly inhabits that sweet spot between whimsical fantasy and runway-chic. Her playful imagination breathes new life to food styling and fashion illustration, creating a harmonious parallel between the two worlds.

+ Read More


The Sweetest Holiday

For our holiday collaboration, Gretchen tapped into all those magical moments that make the season so memorable.

From a swanky holiday party to a gracefully whimsical scene out of The Nutcracker, each delectable story unfolds with a sprinkle of nostalgia. Every little detail, a crumble of sugar-coated magic. Every character, a star that shines bright.


…ballerina and party-goer stick figures wearing candy-flecked outfits plucked straight from our sugar-plum fairy dreams.