It's Whipped - At Midnight

Matte Lip Mousse

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SKU# ASB-000765

Availability: In stock


Quick Overview

A weightless matte lip color that lasts all day and never feels dry. A super-pigmented formula provides saturated color for up to 12 hours of comfortable wear.

What it is

Color description: Fireball Red Matte

A weightless matte lip color that lasts all day and never feels dry. A super-pigmented formula provides saturated color for up to 12 hours of comfortable wear.

0.14 oz, 4.1 g

Make it yours, make it fun. BRAVE PRETTY

Why we love it

  • Extra finely-milled pigments provide a saturated color
  • Antioxidant rich rosehip seed oil keeps lips protected, nourished, and never dry
  • Up to 12 hours of comfortable wear
  • ā€œIā€™m so proud of this incredibly innovative lip product because over 80,000 women in our online community helped us develop it.ā€ ā€“ Jane Park, Founder and CEO


Ingredients for It's Whipped - At Midnight: Isododecane, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Dimethicone/Bis-Isobutyl Ppg-20 Crosspolymer, Nylon-12, Caprylyl Methicone, Hydrogenated Polyisobutene, Silica, Polyethylene, Sorbitan Sesquioleate, Euphorbia Cerifera (Candelilla) Wax, Acetylated Glycol Stearate, Helianthus Annuus (Sunflower) Seed Wax, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Microcrystalline Wax, Carthamus Tinctorius (Safflower) Seed Oil, Caprylyl Glycol, Glyceryl Behenate, Cetearyl Alcohol, Diisostearyl Malate, Hibiscus Abelmoschus Extract, Squalane, Tocopheryl Acetate (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Rosa Canina (Rosehip) Fruit Extract, Water, Ascorbyl Palmitate, Retinyl Palmitate, Coffea Arabica (Coffee) Seed Extract, Euterpe Oleracea (Acai) Fruit Extract, Lycium Barbarum (Goji Berry) Fruit Extract, Morinda Citrifolia (Noni) Fruit Extract, Punica Granatum (Pomegranate) Extract, Camellia Oleifera (Green Tea) Leaf Extract, Garcinia Mangostana (Mangosteen) Peel Extract, Tocopherol, Phenoxyethanol May Contain: Red 28 Lake (CI 45410), Mica (CI 77019), Red 33 Lake (CI 17200), Iron Oxides (CI 77491), Yellow 5 Lake (CI 19140)

We love it with...

It's Whipped - At Midnight is rated 4.6 out of 5 by 30.
Rated 5 out of 5 by from LOVE EVERYTHING ...but the TIP! This is as smooth and creamy as lip products go..I love the BOLDNESS The color stays on for a solid 8 hours before reapplication, But the tip is shaped in what I suppose is intended to contour to the curved shape of the lip...HOWEVER, red color is messy, this applicator covers the lips but leaves the edges EXTREMELY MESSY... WHEN APPLYING A BOLD COLOR, I WANT AN APPLICATOR WITH A FINE EDGE SO MY LIP PRODUCT ISNT CROOKED. and so you have to go in and clean the edges with precision, preferably a brush or just use your finger like I did. But then my fingers were stained so bottom line: GREAT COLOR **Formula feels amazing on your lips** LASTS LONG And the cons is the applicator, it can lead to a mess if you're not careful, BUT, ITS WORTH THE BUY!!!!!
Date published: 2015-11-14
Rated 5 out of 5 by from stains lips and feels good I bought this for myself so I didn't really need the fancy packaging, but it is quite lovely and the solid cardboard box is very nice--I wish I could use it for something else! I had no idea what this whipped matte lip product would be like, but I gave it a shot. I always test new products out in the evening after work so I know how they will react. I applied this with the easy-to-use dabbing stick thing as shown, and then went running at the gym and sweated up a storm. The color stayed on my lips, but there was some transfer to my water bottle spout. When I finished running, there were no issues with the color crawling outside of my lip-line, and despite the color transfer to my water bottle spout, there was still so much on my lips that it didn't look like I had lost any. I then ate dinner and was not careful and still had color on my lips when I finished. When I wiped my makeup off before bed, there was still some color stain on my lips, and it's still here in the morning after washing my face in the shower too. So let's just say, this color really stains (not sure whether that's good or bad for you). I didn't really get the "whipped" texture on my lips, but it was matte and very pigmented and lasted decently through running and eating. I would probably re-apply if I were out to eat after dinner, and I think it would show on a wine glass, but really, don't all lip products do that? Overall, I think it was a good purchase and I'm looking forward to the additional colors that they're going to launch soon. This bright red is not a color I have purchased before, but it looked nice.
Date published: 2015-11-13
Rated 5 out of 5 by from It's Whipped has me whipped! Love Love Love this product. It goes on smooth and easy, it's not gooey and it stays put without making my lips feels dried out or cakey. So many compliments on the color too! Def worth the price - can't wait to order another shade!
Date published: 2015-11-18
Rated 5 out of 5 by from A Favorite! I absolutely love the 'It's Whipped' lip mousse! It is easy to apply and get a perfect bold lip, it is lightweight, doesn't dry out my lips, and lasts a super long time. Also it doesn't transfer as easily as regular lipsticks which means less on the wine glass! At Midnight is the perfect red and I can't wait to get my hands on some of the other colors too!
Date published: 2015-11-19
Rated 5 out of 5 by from Love it! So I've only used it once, but the red was am amazing shade and the product feels great on. I'll definitely order another shade for my less dramatic days.
Date published: 2015-11-19
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