Length Matters

Buildable Lengthening Mascara

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SKU# 03-01-00112-N

Availability: In stock


Quick Overview

Buildable, jet black mascara with an extreme lengthening formula that coats lashes from root to tip. The unique, finely tapered micro-bristle brush defines individual lashes and layers for a softly curled, wide-eyed look that stretches the limits.

What it is

Buildable, jet black mascara with an extreme lengthening formula that coats lashes from root to tip. The unique, finely tapered micro-bristle brush defines individual lashes and layers for a softly curled, wide-eyed look that stretches the limits.

To use: Start at the base of your lash line, and pull wand upward smoothly without wiggling. Repeat, applying additional coats until you achieve your desired look.

0.35 oz, 10.1 g

Make it yours, make it fun. BRAVE PRETTY

Why we love it

  • Beeswax sculpts lashes and creates a flexible hold
  • Vitamin B5 (Panthenol) conditions and fortifies
  • Aloe leaf juice hydrates, repairs, and conditions


Water (Aqua), Beeswax, Iron Oxide (CI 77499), Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Sucrose Polystearate, Stearic Acid, PVP, Arginine, Behenyl Alcohol,  Polysorbate 80,  Phenoxyethanol, Caprylyl Glycol, Sorbitan Sesquioleate, Squalane, Hydroxyethylcellulose,  Nylon-6, Sodium Dehydroacetate, Potassium Sorbate, Polyquaternium-10, Aloe Barbadensis Leaf Juice, Disodium EDTA, Panthenol (Vitamin B5), Hexylene Glycol, Silica

We love it with...

Length Matters is rated 4.1 out of 5 by 121.
Rated 3 out of 5 by from Super length mascara. Lame clumping "brush". Much expected mascara that arrived with my November Maven Modern Beauty box. Since I loved Julep's first mascara a couple years back I couldn't wait until Julep released another new and improved mascara to their makeup line. This mascara definitely promises and delivers excellent length and curl to the eyelashes. See my attached photo to show how much longer my lashes looked. However, the "brush" or should I say applicator, is what I struggle with when using this product; it's basically tiny little plastic knobs that are supposed to be the bristles. Since there aren't really any bristles to separate the lashes, this wand [not the actual mascara] quickly clumps lashes together, and unlike many other mascaras, you cannot wiggle the brush or twirl it as you apply or else full globs attach to your lashes- you must pull the wand straight up. The mascara dries quickly so you must work quickly and precisely to not get a thick gloopy & clumpy looking effect. Also, as many others have already indicated, this mascara doesn't really last a full day. Little flakes develop throughout the day and it smudges a bit onto the under eye area within a couple of hours- so I must wipe away the smudge with a moist paper towel during every bathroom break. The funny part is that at night when I want to take it off with makeup removing wipes or the Julep Bare Face Cleansing Dry Oil, it's so hard to remove and makes my lashes shed. I also don't like that despite how carefully I apply it, the mascara gets all on my upper waterline and then transfers gloops of mascara onto my bottom waterline when I blink. Overall, I really wanted to love this mascara as my go-to super lash maker but there are simply too many annoyances with it to get the lengthy effect.
Date published: 2014-11-24
Rated 4 out of 5 by from Good stuff I got this in this month's Maven box. I love the brush, it reaches all my lashes. The mascara does everything they claim it does. I just wish it came in waterproof.
Date published: 2014-11-07
Rated 5 out of 5 by from Perfect applicator! I really like the applicator on this mascara. My eyelashes are so fine and soft, most mascara brushes simply push my lashes away over and over instead of coating them. Its like my lashes are too soft to brush through a spoolie. But this applicator has minimal, short, wide-spaced teeth (not a spoolie at all) that allows more product to be applied directly. Just enough 'teeth' to direct without obscuring the product. I think this is a feature some other reviewers disliked, the fact that a large amount of product is available with each stroke, and might need a bit more skill on our part. I personally, find the extra-availability of product + nonintrusive applicator a great find for my weak lashes. I was happy to see this mascara offered as a specially priced add-on to this month's box, heck yeah, ordered 2 more of these.
Date published: 2015-01-24
Rated 5 out of 5 by from great mascara! I received this mascara in my November Maven box and I have to say that I am enjoying it. It doesn't clump, goes on smooth, and defines my naturally long lashes nicely!
Date published: 2014-11-06
Rated 2 out of 5 by from Flakey and brush applies too heavily I really wanted to like this because I can usually count of Julep for great products, but the brush with this mascara was pretty bad and applied too heavily. I wear contacts and it flaked into them and caused me to have to clean my contacts and use drops 1-2 times a day the few days I wore this mascara. Not for me.
Date published: 2014-12-07
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