Julep

It's Balm

Full-Coverage Lip Crayon

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SKU# plush-pout-lip-crayon

Availability: In stock

$20

$20

Quick Overview

A full-coverage lip crayon with a super-hydrating treatment core enriched with sunflower butter and vitamin E. Extra finely-milled pigments provide full coverage with a semi-gloss finish.

What it is

Choose from:

  • Almond Nude – Warm Camel Crème
  • Apricot Nude – Soft Petal Pink Crème
  • Aurora Pink – Guava Pink Crème
  • Cardinal Red – Fire Engine Red Crème
  • Dusty Orchid Shimmer – Mauve Pink Shimmer
  • Electric Coral – Vivid Red Orange Crème
  • Flamingo Pink – Electric Bubblegum Pink
  • Fuchsia Berry – Vivid Magenta Crème
  • Magenta Plum – Rich Mulberry Crème
  • Nectar Pink – Peach Coral Crème
  • Ripe Rasperry – Hot Pink Crème
  • Vintage Mauve – Muted Mauve Crème

A full-coverage lip crayon with a super-hydrating treatment core enriched with sunflower butter and vitamin E. Extra finely-milled pigments provide full coverage with a semi-gloss finish.


0.07 oz, 2 g


Make it yours, make it fun. BRAVE PRETTY

Why we love it

  • Rich, creamy formula glides on and delivers long-lasting color
  • The moisturizing treatment core packed with vitamin E and nourishing botanical extracts keeps lips hydrated and happy for the best in color-plus-care
  • Easy to apply with no mirror required—goes on smoothly without feathering
  • “This was the product I created so that I could begin to wear lip color again!” – Jane Park, Founder and CEO

86% agreed It’s Balm immediately made their lips feel smoother*

90% agreed It’s Balm provided rich, opaque coverage*


*Consumer study of 181 women who used It’s Balm Full-Coverage Lip Crayon 


Ingredients

Ingredients for It's Balm - Treatment Core: Caprylic/Capric Triglyceride, C12-15 Alkyl Benzoate, Pentaerythrityl Tetraisostearate, Polyethylene, Helianthus Annuus (Sunflower) Seed Wax (Helianthus Annuus Seed Cera), Silica Silylate, Microcrystalline Wax (Cera Microcristallina/Cire Microcristalline), Mica, Dicalcium Phosphate, Flavor (Aroma), Stearalkonium Bentonite, Tocopheryl Acetate, Propylene Carbonate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, 1,2-Hexanediol, Caprylyl Glycol, Titanium Dioxide (CI 77891)

Ingredients for It’s Balm - Almond NudePOLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, MICA. MAY CONTAIN/PEUT CONTENIR: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/CI 77492), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090). TREATMENT CORE: CAPRYLIC/CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE),MICA, DICALCIUM PHOSPHATE, FLAVOR (AROMA), STEARALKONIUM BENTONITE, TOCOPHERYL ACETATE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TITANIUM DIOXIDE (CI 77891)

Ingredients for It's Balm - Apricot Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)

Ingredients for It's Balm - Aurora Pink: Polybutene, Caprylic/Capric Triglyceride, Octyldodecanol, Hydrogenated Polyisobutene, Pentaerythrityl Tetraisostearate, Polyethylene, Ozokerite, Helianthus Annuus (Sunflower) Seed Wax (Helianthus Annuus Seed Cera), Microcrystalline Wax (Cera Microcristallina/Cire Microcristalline), Disteardimonium Hectorite, Silica Silylate, Dicalcium Phosphate, Tocopheryl Acetate, Ethyl Vanillin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Synthetic Fluorphlogopite. May Contain/Peut Contenir: Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Iron Oxides (CI 77491/CI 77492), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090)

Ingredients for It's Balm - Cardinal Red: Polybutene, Caprylic/Capric Triglyceride, Octyldodecanol, Hydrogenated Polyisobutene, Pentaerythrityl Tetraisostearate, Polyethylene, Ozokerite, Helianthus Annuus (Sunflower) Seed Wax (Helianthus Annuus Seed Cera), Microcrystalline Wax (Cera Microcristallina/Cire Microcristalline), Disteardimonium Hectorite, Silica Silylate, Tocopheryl Acetate, Ethyl Vanillin, Pentaerythrityl Tetra Di T Butyl Hydroxyhydrocinnamate, Dicalcium Phosphate, Mica. May Contain/Peut Contenir: Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850), Red 6 (CI 15850), Blue 1 Lake (CI 42090)

Ingredients for It's Balm - Dusty Orchid: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Ingredients for It's Balm - Electric Coral: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain:, TITANIUM DIOXIDE (CI 77891), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Ingredients for It's Balm - Flamingo Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain:, TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Ingredients for It's Balm - Fushcia Berry: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Ingredients for It's Balm - Magenta Plum: Polybutene, Caprylic/Capric Triglyceride, Octyldodecanol, Hydrogenated Polyisobutene, Pentaerythrityl Tetraisostearate, Polyethylene, Dicalcium Phosphate, Ozokerite, Helianthus Annuus (Sunflower) Seed Wax (Helianthus Annuus Seed Cera), Microcrystalline Wax (Cera Microcristallina/Cire Microcristalline), Disteardimonium Hectorite, Silica Silylate, Tocopheryl Acetate, Ethyl Vanillin, Pentaerythrityl Tetra Di T Butyl Hydroxyhydrocinnamate, Mica. May Contain/Peut Contenir: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/CI 77492), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)

Ingredients for It's Balm - Nectar Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)

Ingredients for It's Balm - Ripe Raspberry Shimmer: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Ingredients for It's Balm - Vintage Mauve: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

We love it with...

It's Balm is rated 4.394299287410926 out of 5 by 421.
Rated 5 out of 5 by from I was sure I would hate it, but I loved it! When I got fuchsia berry in a maven box, I was so disappointed, because I have been wearing darker shades for awhile. So, I tried it on anyway, even though I was unsure, but by the evening, I was in love with my new favorite color. I use a dark brown lip liner, fill in with plush pout, and dab a little of the Graceful lip gloss in the center of my bottom lip and on the whole top lip. Graceful is a pale sheer pink gloss, which came in the same Maven box...I hated the look of it too before trying it... but love them both now. I reordered both already.
Date published: 2015-05-23
Rated 5 out of 5 by from This made me smile! I got Almond nude in my August box. I was a little nervous that the color would be so nude that I wouldn't be able to actually see it. Well when I opened the tube I knew I was going to be happy! It looks and feels wonderful! Very subtle but there is definitely some color. I even like the way it smells! :)
Date published: 2014-09-03
Rated 5 out of 5 by from Cardinal Red is AMAZING!!! I got the Cardinal Red lip crayon with my August Maven box and absolutely love the color!! It's also very moisturizing and has great staying power... only needs a slight touch up after eating a meal. I've also gotten many compliments on the color and how great it looks on me from just about every female friend who's seen me wear it. Even had a stranger stopped me on the street to compliment the color and ask for the brand/color! This is one of my favorite purchases in a very, very long time, from ANY brand!
Date published: 2014-09-15
Rated 5 out of 5 by from Covers all your wants in a lip product I got Cardinal Red in my August box and was so surprised at how soft it felt going on my lips. I don't know if I've ever felt a lip product so soft and smooth going on. I would expect a product so soft to have small color payoff, but this was very pigmented. This also has good staying power: I drank water after applying, and there wasn't really a sign of color on my glass, unlike a usual lipstick which would leave a giant red lipstick print. It has a nice, mild vanilla smell, too.
Date published: 2014-09-04
Rated 5 out of 5 by from RED vs. PINK vs. MAGENTA: buy Cardinal not aurora I've I have now used three different colors of this and I think I can give a pretty comprehensive explanation of the product. 1. Red: received cardinal red in my maven box & absolutely, as all the review suggest, it is very highly pigmented, very creamy and easy to apply, and very universally flattering even if you are barely wearing any other make up. Big winner ...just buy it. 2. Aurora pink: was so impressed that I went ahead the next time I had an add-on opportunity and got a little kit that had yumi and this pink. Epic fail. There's something with the pink that does not apply very evenly so you receive casts of the pink color around your lips but it has a fluorescent tone that is just unflattering. Before I analyzed these reviews online, I thought that maybe it was just my skin or my lips on my skin tone which is a relatively fair Olive. But now I realize it is just this issue aurora pink that somehow may be defective, which is really sad because I have so many shades of pink lip wear in my life and that's really my color that I would rely on. 3. Magenta: like the cardinal red this is a definite win it is similarly highly pigmented Rich and West rising when applied and pretty flattering ---although I would say the cardinal red is probably a more universally guaranteed-to-flatter shade. A safe bet to buy and be pleased. I think a discrepancy between the high performance of most of these shades and the one epic fail of Aurora pink, is what causes these reviews to be such a mixed bag. So maybe if they separated the four colors like they do in the nail polishes, it would become very clear (very quickly) that this is a great product - except that the Aurora pink falls short and flat on its face. It's a shame, but frankly the cardinal red is so gorgeous it doesn't matter ;)
Date published: 2015-01-08
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