caramel matte
copper shimmer
sand shimmer

Meet the Stunning
Eyeshadow Sticks that
Stand Up to Anything

The all day-stay shadow stick
that started it all.

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Quick & Easy

On-the-Go Beauty

High-Quality Color

Naturally Effective Ingredients

Cruelty-Free

Beauty shouldn't be complicated. We're here to elevate your routine with on-the-go options that won't break the bank.

Find Your Best Match

Reveal the right Eyeshadow 101 shades for you.

Take the Quiz

“I love this eyeshadow...”

“I love this eyeshadow stick! I have it in Ginger, and it's the perfect color for daily wear. It's easily blended and buildable. In my photos I have it on very lightly, which is my daily look, but it can be built on darker. Goes on creamy but has more of a powder finish. I like that it has a blending sponge built in to one end of the stick.”

Eyeshadow 101

CoyoteTuff752

check mark Verified Julep Customer

“I absolutely LOVE these...”

“I absolutely LOVE these Julep eye shadow sticks especially on a work day, in a huge rush kind of morning. I can use these like crayons on my eyelids and still walk out of the house looking fresh and ready! Stop what you’re doing and go buy some of these sticks- you won’t regret it.”

Eyeshadow 101 Best Seller 6 Piece

mirandahf89e

check mark Verified Julep Customer

“A beautiful gel liner...”

“A beautiful gel liner with a subtle shimmer. Perfect for a day look and can be amped up for a night out. I like doing a simple smudge since I can't master wings. This smudged easily and then stayed put after a 9 hour work day. Very happy.”

When Pencil Met Gel All-Day Eyeliner

ajmets

check mark Verified Julep Customer

Eyeshadow Made Easy

stone matte

Eyeshadow 101

Easy-to-use color without a single brush.

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MATTE

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Stone Matte

$16.00
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SHIMMER

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Champagne Shimmer

$16.00
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METALLIC

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Silver Moonlight Metallic

$16.00
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All-in-One Collections

copper shimmer
cocoa shimmer

Value Kits

Buy more and save more
on exclusive sets.

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Bestseller 6 Piece Eyeshadow 101 Crème-to-Powder Waterproof Eyeshadow Stick Set

$70.00 $96 VALUE
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Bold Basics 6 Piece Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick Set

$70.00 $96 VALUE
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Blue-Eyed & Bold: Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Trio

$42.00 $48 VALUE
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Skip the Brush Contouring Trio

$45.00 $54 VALUE
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Makeup Bestsellers

Easy Everyday Beauty

Effortless essentials to
complete any look.

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ALL-IN-ONE COMPLEXION HERO

Cushion Complexion Concealer+Corrector+Foundation with Turmeric

Alabaster 100

$16.00
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LIP BALM + COLOR

It’s Balm Full Coverage Lip Crayon

Rich Plum

$14.00
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ALL-DAY GEL EYELINER

When Pencil Met Gel All-Day Eyeliner

Terracotta Matte

$12.00
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BUILDABLE LENGTHENING MASCARA

Length Matters Mascara

$18.00
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See the Magic

Use our virtual try-on to find
your new favorite shade.

Try It On

It’s Hydrating,
It’s Smooth,
It’s Balm

Achieve kissable,
conditioned lips with this
nourishing crayon.

SHOP IT’S BALM

Always naturally effective.
Always made easy.