Eyeshadow 101: From Smoky to Smoldering (Plus Pro Tips!)

by Sophie | 6 Comments

We thought we couldn’t make any more room our makeup kits any more after last month’s Skip the Brush Crème-to-Powder Cheek Sticks, but we were wrong. Enter Eyeshadow 101.


This baby has a crème-to-powder eyeshadow stick on one end and a smudger on the other, and comes in six gorgeous shades.


Pro Tip: These eyeshadow sticks can be used for highlighting and contouring as well. We like using champagne shimmer to highlight the browbone and inner corners of the eyes to feign a good night’s sleep (good morning, gorgeous!) for brightening up the face.

Daytime Smoke


Alright, first things first. Let’s ease into this look so nobody gets whiplash trying to give us double-takes so early in the day. This “smoky” look is more of a “misty” look, if we’re going to get technical, since we stuck with light colors to maintain daytime ease and nonchalance.

Set the Base



Using Eyeshadow 101 in Champagne Shimmer, swipe the product side over the lids and under the brow, leaving a small strip of space in the middle (you don’t want to cover the entire upper lid and brow area). Since this shade is so light, don’t worry about blending too much or being precise.

Darken the Corners



Using Eyeshadow 101 in Orchid Shimmer, glide the color onto the outer corner, in the eyelid crease, and across your lower lid. Dab the product onto places, such as the outer corner, for more concentrated color.

Smudge, Smudge, Smudge

While the color is freshly applied and still creamy, smudge away; once the color is set after it dries, smudging is less effective–because the formula sets and stays! (P.S. It’s actually waterproof, another bonus!)

Pro Tip: The smudger works best when its not super fresh (kind of like, you know, second-day hair and up-dos). The first time you open up your stick, smear a little bit on the back of your hand and then wipe your smudger in it. If there’s already a bit of product on the smudger when you use it on the eyes, the color will blend more easily. So pro.

Nighttime Smolder


To increase the smolder factor from our daytime smoky look, all you need are a few swipes of a deeper shade. “Buildable” gets a whole new meaning.

Build it Darker


Apply Eyeshadow 101 in Plum Shimmer along the lid line, sweeping it across to the outer corner. Smudge all over the lid.


Then, starting from the outer corner, work your way inward along the lower lash line. Don’t forget to smudge! More smudgy = more smolder-y.

Top off the look with some mascara and call it good.

  • Eyeshadow 101

    Champagne Shimmer

  • Eyeshadow 101

    Bronze Shimmer

  • Eyeshadow 101

    Taupe Shimmer

  • Eyeshadow 101


  • Eyeshadow 101

    Orchid Shimmer

  • Eyeshadow 101

    Plum Shimmer

How do you plan on using your Eyeshadow 101 shades to create unique looks? Any favorites right off the bat? Let us know in the comments below. We always love hearing from you!

See ingredients here.