The February 2016 Collection

by Emily R | 22 Comments

Log in between the 20th and the 24th of the month to pick your box, or keep scrolling for an in-depth look at this month’s collection.


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Six new ways to smolder, colors that show winter who’s boss (spoiler: it’s you), and one extra day to rock them all. Welcome to February, Mavens!

colors that leap

It’s Award Show month. Love month. Cold month (go to Mexico month?). And leap month! We’ve got eight new colors and 29 days in which to enjoy them. Let’s go!

  • New Year, Fresh Look

    The February Collection

  • rosie

    Rosie (It Girl): Charcoal gray with magenta glitter

  • meghan

    Meghan (Classic with a Twist): Flaming red crème

  • luz

    Luz (Boho Glam): Sunset gold metallic

  • kay

    Kay (Classic with a Twist): Warm taupe with gold microshimmer

  • jenica

    Jenica (Bombshell): Wrought iron metallic

  • hayley

    Hayley (Boho Glam): Beetroot crème

  • gieslle

    Giselle (It Girl): Midnight forest shimmer

  • finley

    Finley (Bombshell): Navy smoke crème

into the shadows

The February collection sees six new shades of newly improved component (stronger grip! Shadows don't slip) Eyeshadow 101. This crème-to-powder shadow stick is unbelievably easy to use (hence the name), and has a smudger on the other end for anytime you want a little blendy blend. Expect huge color payoff and crease-proof, stay-all-day power. Scroll through to see the new shimmers and mattes. Visualize the possibilities!

  • eyeshadow 101 hero

    Eyeshadow 101 in six new shades

  • warmgold-l

    Warm Gold Shimmer

  • warmgold-m

    Warm Gold Shimmer

  • warmgold-d

    Warm Gold Shimmer

  • slateshimmer-l

    Slate Shimmer

  • slateshimmer-m

    Slate Shimmer

  • slateshimmer-d

    Slate Shimmer

  • putty-l


  • putty-m


  • putty-d


  • oliveshimmer-l

    Olive Shimmer

  • oliveshimmer-m

    Olive Shimmer

  • oliveshimmer-d

    Olive Shimmer

  • cocoa-l


  • cocoa-m


  • cocoa-d


  • charcoal-l


  • charcoal-m


  • charcoal-d


GOING ape for nail tape

Listen, we LOVE nail decals and nail studs like the ones we've released the last few months. But our obsession of the moment is nail TAPE. Ours is a super thin gold line and it's very easy to use. You can do straight lines, diagonals, geometrics, any shape you want. It's an all-the-shapes tape. Our new mani s-tape-le. (You read this far, you get bad puns.)

  • nail tape

    Thin Gold Line Nail Tape doing epic things.

Happy Leap Year, ladies!

Leave us questions, comments, or enlightening manicure math below.

Log in to your Maven account to make your selections for the February Collection.

Not yet a Maven? Let's change that.
Need to reactivate? We'd love to help – call us at 877-651-3292.