Meet The October Maven Collection

by Emily R | 34 Comments

Log in to your Maven account to make your selections for The Black Magic Collection.


Glow in the Darks

October’s forecast is darkening with dashes of spellbinding shimmer. Our latest collection has curious finishes and colors mixed up for all-night adventures. Go forth.

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    Click the dots below to view swatches >

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    Shailene (It Girl): bewitched purple with gold iridescence

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    Ledi (It Girl): black pearl shimmer

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    Brianna (Boho Glam): sailor blue crème

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    Dana (It Girl): white with electric blue sheen. Check it out under black light!

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    Margaritia (Bombshell): palace purple crème

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    Marla (Boho Glam): burgundy velvet with silver shimmer

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    Logan (Classic with a Twist): sultry aubergine shimmer

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    DeAnn (Classic with a Twist): ripe loganberry crème

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    Nancy (Bombshell): silvery sage metallic

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    Tia (Boho Glam): copper and gold glittered black jelly. Available as an add-on.

#BeautyTrend: Sleeping Mask

Enter the Sandman

Hydrate, plump, and refresh your skin with Night Shift Sleeping Mask, our brand-new reparative mask that goes to work when you turn out the lights. Night Shift melts powerful peptides with botanical extracts (including our Power Cell Complex™) to produce more collagen, lock in moisture, and stimulate cell turnover, giving a whole new meaning to sleep it off. Go forth.


Kissing potion

Cast a kissing spell with two new additions to our much-adored Julep Lip Gloss lineup. Splendid enchants with a sheer heirloom rose shimmer. Polished, a sheer cameo pink, adds luscious shine and a feather-light boost to your natural lip color. Go forth.

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    Click the dots below to view swatches >

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    Splendid: sheer heirloom rose shimmer

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    Polished: sheer cameo pink

Fascinating Finishes


October is boiling over with see-them-to-believe-them polish finishes. Browse the gallery below for nail looks made with moonlight in mind. Go forth.

  • Tia

    Tia is a pitch-perfect top coat in copper and gold glittered black jelly. Available as an add-on.
    Click the dots below to view swatches >

  • Dana

    Double trouble Dana is coy in the daylight & dazzling in black light.

  • Casper

    Playful, glow-in-the-dark Casper is your little secret until the lights go out. Available as an add-on.

  • Cleopatra

    Latex-matte black Cleopatra adds that just-right edge to any get-up. Available as an add-on.

  • Marla

    Vampy, velvety, burgundy Marla shimmers with micro silver

Tricks & Treats

This month only we've made two special boxes with Halloween revelry in mind. Go forth.

  • Mommy’s Little Monster

    Pint-sized manicures sweet enough to eat.
    Click the dots below to view boxes >

  • Dark Arts

    The most mischievous mani at the funhouse.

Maven Luxe

Kiss Kiss. Night Night.

Treat lips to two new colors of our much-loved Julep Lip Gloss. Trick hands into looking younger with Night Night Overnight Repair for Hands—the potent pairing of Luxe Repair Skin Serum (great for your décolletage, too!) and Luxe Care Hand Crème. Go forth.





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