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Collection: Featured

We believe beauty is as much about feeling great as it is about looking your best. Our products are always on trend, effortless, and good for you. We approach beauty and skincare with a can-do attitude and want you to too! So try something new knowing that you can.


We focus on Korean beauty made simple with cleansing oils, serums, and masks that are as approachable as they are innovative. Feel confident in your bare face or create your perfectly prepped canvas for makeup.


If there’s one rule to makeup, it’s to have fun with it. We make approachable, easy-to-use products that are as on-trend as they are effortless. From full-coverage lip crayons to hydrating lip glosses to full-coverage eyeshadow and foolproof brow sticks, our products are meant to make you feel like you. Perfect your everyday look or go exploring outside your comfort zone—if you can put it on, you can pull it off!


Shop our best sellers and get free U.S. Standard shipping on all orders over $25!
60 products
  • Intention Collection
    Intention Collection
    Regular price
    $168.00
    Sale price
    $79.99
  • Twice as Nice Clutch
    Twice as Nice Clutch
    Regular price
    $7.99
    Sale price
    $2.99
  • Eyeshadow Brush
    Eyeshadow Brush
    Regular price
    $18.00
    Sale price
    $14.00
  • Gold Metallic Origami Pouch
    Gold Metallic Origami Pouch
    Regular price
    $30.00
    Sale price
    $9.99
  • It's Balm - Apricot Nude Crème
    It's Balm - Apricot Nude Crème
    Regular price
    $20.00
    Sale price
    $12.00
  • #BravePretty Keychain
    #BravePretty Keychain
    Regular price
    $20.00
    Sale price
    $9.99
  • It's Balm - Dusty Orchid Shimmer
    It's Balm - Dusty Orchid Shimmer
    Regular price
    $20.00
    Sale price
    $12.00
  • Metal Marks Temporary Tattoos
    Metal Marks Temporary Tattoos
    Regular price
    $12.00
    Sale price
    $2.99
  • Skip the Brush - Peony Pink
    Skip the Brush - Peony Pink
    Regular price
    $14.00
    Sale price
    $14.00
  • Feels Like Velvet - Moonlight & Starlight
    Feels Like Velvet - Moonlight & Starlight
    Regular price
    $24.00
    Sale price
    $24.00
  • It's Balm - Nectar Pink Crème
    It's Balm - Nectar Pink Crème
    Regular price
    $20.00
    Sale price
    $12.00
  • Feels Like Velvet - 5th Ave & Broadway
    Feels Like Velvet - 5th Ave & Broadway
    Regular price
    $24.00
    Sale price
    $24.00
  • It's Whipped - Pucker Up
    It's Whipped - Pucker Up
    Regular price
    $20.00
    Sale price
    $20.00
  • It's Balm - Electric Coral
    It's Balm - Electric Coral
    Regular price
    $20.00
    Sale price
    $12.00
  • Cleanse & Quench 3 Piece Set
    Cleanse & Quench 3 Piece Set
    Regular price
    $30.00
    Sale price
    $30.00
  • It's Whipped - Beso
    It's Whipped - Beso
    Regular price
    $20.00
    Sale price
    $20.00
  • Flights of Fancy - Equinox Face Palette
    Flights of Fancy - Equinox Face Palette
    Regular price
    $29.00
    Sale price
    $29.00
  • Stars of The Show
    Stars of The Show
    Regular price
    $28.00
    Sale price
    $28.00
  • Flights of Fancy - Solstice Face Palette
    Flights of Fancy - Solstice Face Palette
    Regular price
    $29.00
    Sale price
    $29.00
  • Break Out The Bubbly - Detoxifying Bubble Mask
    Break Out The Bubbly - Detoxifying Bubble Mask
    Regular price
    $10.00
    Sale price
    $10.00
  • Love Your Bare Face - Hydrating Bamboo Water Cleansing Cloths
    Love Your Bare Face - Hydrating Bamboo Water Cleansing Cloths
    Regular price
    $10.00
    Sale price
    $10.00
  • The Works - Waterproof Brow Pencil & Tinted Fiber Gel
    The Works - Waterproof Brow Pencil & Tinted Fiber Gel
    Regular price
    $16.00
    Sale price
    $16.00
  • Lid Armour Waterproof Eyeshadow & Primer in One
    Lid Armour Waterproof Eyeshadow & Primer in One
    Regular price
    $14.00
    Sale price
    $14.00
  • Love Your Bare Face - Brightening Cleansing Cloth
    Love Your Bare Face - Brightening Cleansing Cloth
    Regular price
    $10.00
    Sale price
    $10.00
  • Cleanse and Protect Daily Defense Duo
    Cleanse and Protect Daily Defense Duo
    Regular price
    $30.00
    Sale price
    $30.00
  • Korean Skincare Made Simple
    Korean Skincare Made Simple
    Regular price
    $15.00
    Sale price
    $15.00
  • Plush Kisses Hydrating Lip Gloss Duo
    Plush Kisses  Hydrating Lip Gloss Duo
    Regular price
    $20.00
    Sale price
    $20.00
  • Super-Size Be Strong
    Super-Size Be Strong
    Regular price
    $50.00
    Sale price
    $50.00
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