Length Matters

Buildable Lengthening Mascara

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SKU# 03-01-00112-N

Availability: In stock



Quick Overview

Buildable, jet black mascara with an extreme lengthening formula that coats lashes from root to tip. The unique, finely tapered micro-bristle brush defines individual lashes and layers for a softly curled, wide-eyed look that stretches the limits.

What it is

Buildable, jet black mascara with an extreme lengthening formula that coats lashes from root to tip. The unique, finely tapered micro-bristle brush defines individual lashes and layers for a softly curled, wide-eyed look that stretches the limits.

To use: Start at the base of your lash line, and pull wand upward smoothly without wiggling. Repeat, applying additional coats until you achieve your desired look.

0.35 oz, 10.1 g

Make it yours, make it fun. BRAVE PRETTY

Why we love it

  • Beeswax sculpts lashes and creates a flexible hold
  • Vitamin B5 (Panthenol) conditions and fortifies
  • Aloe leaf juice hydrates, repairs, and conditions

96% reported lashes appeared defined and separated*
93% reported instant dramatic length*
93% reported the formula was smudge-free and transfer-resistant for 8+ hours*

*Consumer study of 28 participants, after one use of Length Matters Buildable Lengthening Mascara



Length Matters is rated 4.0 out of 5 by 145.
Rated 1 out of 5 by from Worst mascara in history Worst mascara in the history of ever! First, it's so tiny, its hard to grip, so you're dropping it or stabbing yourself in the eyeball. If you can manage to apply it without stabbing yourself, it's super wet and the brush pulls all your lashes together into a single uni-lash. So, you have to spend forever trying to separate your lashes. It takes forever to dry, dries clumpy and then impossible to brush out without pulling your eyelid and ripping lashes out. Since it takes forever to dry, it smudges everywhere. When it finally dries, it flakes off, gathers i tp the inside corner of your eye and gets all over your face. I've tried it numerous times, all with the same affect. It went right into the garbage
Date published: 2017-06-15
Rated 5 out of 5 by from Actually works! Seems to add stretchy length to lashes. Volume increases as well. Good product!
Date published: 2017-06-10
Rated 5 out of 5 by from Great Brush and Staying Power This mascara stays on even on humid summer days. The small brush is also very nice, though it does get a little tricky to apply without clumps if you get a blob of mascara on the brush. It's nothing a swipe of a tissue on the brush can't fix though.
Date published: 2017-06-09
Rated 1 out of 5 by from Worst mascara I've ever owned I expect the $3 mascara to clump up and fall apart by the end of the day, but this one starts disintegrating after 4-5 hours. I wouldn't recommend it. It also gets WAY worse if you don't use it up by the first month, after 30 days it dries out and you can't even use it.
Date published: 2017-06-02
Rated 5 out of 5 by from It's a miracle! After I had my son, it seemed like my eyelashes had been cut off so short that mascara couldn't stick to them or help at all. I've tried dozens of brands with no luck. I even tried the fiber lash things, still no luck. Then I got a sample of this mascara, and BAM! I had eyelashes again! So I hurried up and ordered a full size. And I get the same great results that I got with the sample. I highly recommend this product.
Date published: 2017-05-18
Rated 5 out of 5 by from Love the Brush! I've used this mascara for about a month and really like it. The slim brush allows me to apply it without feeling like it is clumping on my lashes. It stays on all day.
Date published: 2017-05-08
Rated 2 out of 5 by from Uneven application and smudges On the plus side, it does lengthen. Someone else said the brush is more like an applicator, and I agree. It more so deposits the mascara on the lashes rather than brushes it on. It applies heavily in some places and lightly in others, for an uneven application. It takes a while to dry, so I have to be careful about blinking, otherwise I get black lines under my eyes. I also experienced smudging by the end of the day, and it is a mess to wash off.
Date published: 2017-04-26
Rated 5 out of 5 by from Worth it! This mascara is my best purchase and my go to mascara!!
Date published: 2017-04-21
Rated 1 out of 5 by from Terrible! This has to be the worst mascara that I have ever used!! My lashes look clumpy and spidery! I find that it is not buildable at all in fact it gets worse the more you put on. Very disappointed with this product.
Date published: 2017-04-10
Rated 5 out of 5 by from Precise and Lovely-Great Product I received a small size of Length Matters in a Kit and I loved it. I immediately ordered the full size and use the mini for my lower lashes. I prefer a compact wand and this fills the bill. Mascara goes where it's supposed to and lashes are long and lush with one or two coats.
Date published: 2017-04-09
Rated 2 out of 5 by from if only It took me a while to try this, once I did i was initially super excited, I loved the brush and it lengthened and looked beautiful, but it did not wear. I have hooded eyes and oily skin, that combination leads to my mascara running when it is not waterproof. By the end of the work day I had raccoon eyes. I wish this cam in waterproof because it goes on lovely...Please make a waterproof.
Date published: 2017-04-08
Rated 5 out of 5 by from Best Mascara Ever I have been using this mascara as long as I can remember. At least a year. It is AWESOME! It's lightweight, doesn't clump, and doesn't irritate my eyes. I highly recommend this mascara!
Date published: 2017-03-30
Rated 5 out of 5 by from Love the look! Absolutely love this mascara, it gives such awesome, defined length. No clumps or flaking throughout the day.
Date published: 2017-03-29
Rated 5 out of 5 by from Better than Lancome I have very sensitive skin so, all of Julep's make up works great for me. However, I only used to purchase definicils by Lancome which is $30-$35, until I found Length Matters by Julep. It s the exact same brush and works just as good if not better and 1/2 the price!! Again, Thank you, Julep!!
Date published: 2017-03-29
Rated 3 out of 5 by from Length: Yes! Flakes: Also Yes :/ This came in the mail about a week ago and I really wanted to love it. Length, volume and curl all in one- and it definitely delivers on those promises. That said... it dries very quickly, which makes additional coats a challenge as they tend to clump... not to mention the flakiness. I found myself constantly checking my under-eye area throughout the day and finding a bunch of flakes every single time. If only Diorshow had this brush...
Date published: 2017-03-19
Rated 5 out of 5 by from LOVE LOVE LOVE best mascara. I no longer use cover girl or any other store brand
Date published: 2017-03-07
Rated 5 out of 5 by from Absolute favorite This is simply the best mascara on the market. I try to always have at least two on hand. It is not a dry mascara so it goes on easily and covers every lash root to tip. My lashes are long anyway and when I wear Length Matters I get compliments all day. I am accused on a regular basis for having falsies. I can assure you it's the mascara.
Date published: 2017-02-09
Rated 5 out of 5 by from Lasts all day, waterproof This mascara lasts all day, even through a workout session and shower! It is basically waterproof on me, even though I don't think it is supposed to be. So, it is kind of a pain to remove it, especially when you wear it every day like me! It truly lengthens and does not smudge on me at all. Good for my sensitive eyes as well. I will repurchase!
Date published: 2017-01-31
Rated 5 out of 5 by from Dramatic lengths for a Steal! For the longest time, I was a die hard DiorShow or Marc Jacobs Velvet Noir mascaras, until I tried Julep's Length Matters (as part of my monthly maven box). The first time I wore it, my best friend thought I was wearing falsies. I love it so much, I am on my 8th tube and am hard pressed to find something that beats it. I love how it coats, defines and separates my lashes. Two coats is all I need to achieve that wide-eyed, awake look, and I don't even use a lash curler. The only negative thing I have to say is that the formula starts to get that "flaking" consistency when the tube is getting old. But considering you're suppose to change out your mascara every 4 months, this is not a huge deal. And when I add on the mascara to my monthly box, it's a steal!!!
Date published: 2017-01-23
Rated 4 out of 5 by from Once you make peace with the brush... This stuff is awesome. I got my first tube as part of a gift set and over a month ago, and I still using it - and it is travel size. You so have to get used to the brush, it is more of applicator really, but once you do you can get every little lash. Does a great job lengthening and volumizing, but don't use too much or it does get clumpy. Great staying power!
Date published: 2017-01-14
Rated 5 out of 5 by from I love this mascara The mascara doesn't clump, stays on well, looks great!! I've gotten so many complements on it and it doesn't cost an arm and a legs to buy
Date published: 2016-12-30
Rated 4 out of 5 by from Pretty good mascara! I like the applicator and the fact that it doesn't clump. It stays on for the day and doesn't flake. I don't like that it takes a few tries to get a decent amount on though, but maybe that's how you ensure it doesn't flake. Overall a great mascara!
Date published: 2016-12-21
Rated 5 out of 5 by from I'm very happy with this mascara! Not only do I love the color but it honestly give my lashes they are parents of being longer and more lashes.
Date published: 2016-12-20
Rated 4 out of 5 by from Great Results Makes my lashes look great! The best part is that it doesn't rub or flake off!
Date published: 2016-12-13
Rated 5 out of 5 by from Fantastic Mascara! I received this mascara in last month's box (November), and I love it! I was hesitant at first since I love the mascara I've been wearing for years (L'Oreal), but I tried this, and I couldn't be happier. This mascara actually made my lashes appear longer than my beloved L'Oreal, and it lasted at least 9 hours. The consistency was great: no clumping, it wasn't dry, and it separated every lash. This is a mascara I will buy again!
Date published: 2016-11-23
Rated 5 out of 5 by from Best mascara This is the BEST mascara I have ever used. It really does make your eyelashes longer and isn't clumpy. When I switched to it, there was a noticeable difference from the drugstore mascara I had been using.
Date published: 2016-11-14
Rated 5 out of 5 by from Best Mascara EVER I have tried so many different mascaras - super high end designed label mascara to drug store mascara and everything in between. This is my hands-down all-time favorite ever. Love it. Lengthens like crazy, adds volume, defines, and makes you look like you have false lashes on, but you don't!
Date published: 2016-11-11
Rated 5 out of 5 by from Great lashes Wasn't clumpy, great application, didn't dry up through the day.
Date published: 2016-11-11
Rated 4 out of 5 by from Length Matters I love the length that I get from this mascara. I really like the applicator but my lashes do tend to get a little stuck together, if it's bad i'll use a separate brush with bristles to separate them but other than that I haven't had any flaking or clumping.
Date published: 2016-11-09
Rated 5 out of 5 by from This Mascara is AWESOME!!! By far, Length Matters mascara has improved my lash length after applying a coat or two. I can not wait for my When Pencil Met Gel Blackest Black eye liner so I can pair it with this mascara! *Tip: to get full coverage, curl your lashes before applying the mascara. I have very small, light lashes and curling helped the length.
Date published: 2016-11-09
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