swipe, set, go
Soft, rich color has never been simpler. The formula sweeps on as a luscious cream and sets for a long-lasting powder finish. Create a quick smoky eye or line and define. Plus, the built-in smudger makes blending a breeze.
the full run-down
all the good stuff
Beyond a rich color payoff, each shade is formulated with antioxidants to fight signs of aging caused by free radicals and other stressors. They’re great for sensitive skin too!
paraben-free, SLS-free, cruelty-free & vegan
“The color is beautiful and makes my eyes pop, the smoothness of the product is amazing!”
Anna P
“Love this eyeshadow. I put it on in the morning and it looks great all day. No fading or smearing. No creasing or lines on my lids. Creamy texture is easy to apply and forget about it.”
amyf7779
“I love using these for when I’m in a rush but still want to look my best and feel put together. They offer fast and smooth application.”
carolinap131
shimmer
Add a little sparkle to your life with our lustrous shades that brighten lids and highlight the inner corners.
matte
Perfect for everyday, each matte shade adds a wash of soft color. They’re great for lining and smoky looks too!
metallic
Go bold with our new metallic shades for a foiled finish that’s party-ready and radiant.
“This is the best cream eyeshadow I've ever used. I got the caramel and rose shimmer. I love them both. I prefer cream because powders drift everywhere when you're applying them. This cream stick goes on beautifully, lasts all day, and the colors are gorgeous. Ladies, you need this product!”
Sneakypie
“I love this! It's so easy to use and the color lasts until I take it off. If you can use a crayon, you will be an expert at applying your eye color using this product. It's THAT easy. I will be ordering more colors as this brand will be new go to.”
SharleneK
“Love how convenient this is. I can throw in my purse and use on the go quickly and easily with using a makeup brush. Glides on smooth and looks great.”
robynh35
“Love, love, love this. I bought one and then bought another in a different color. It's just beautiful. Goes on easily and produces a super soft look that stays all day and evening, looking fresh the whole time. I'm amazed! Highly recommend.”
Grace
Frequently Asked Questions
Our Eyeshadow 101 sticks are meant to be swiped and blended straight from the component, so you can forget the brush. Just apply as desired and blend with the built-in sponge.
The twist-up design means you’ll always have fresh, vibrant color - no sharpeners necessary.
The color-locking pigments ensure your color stays fresh, transfer-free and crease-proof all day, even without a primer base.
Try a vibrant color all over your lids or use a bright shimmer shade as a light-catching highlight on your browbone and inner corners. We also love a dark matte shade as a smoky liner along your lower lashes.
