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It's Balm
It's Balm - Almond Nude
It's Balm - Apricot Nude
It's Balm - Melon Nude
It's Balm - Caramel Nude
It's Balm - Brandy Wine
It's Balm - Sepia Mauve
It's Balm - Canyon Rose
It's Balm - Vintage Mauve
It's Balm - Blossom Pink
It's Balm - Flamingo Pink
It's Balm - Nectar Pink
It's Balm - Ripe Raspberry Shimmer
It's Balm - Fuchsia Berry
It's Balm - Mulberry
It's Balm - Magenta Plum
It's Balm - Merry Berry Shimmer
It's Balm - Cardinal Red
It’s Balm – Electric Coral

It's Balm

Full-Coverage Lip Crayon

Regular price
$12.00
Sale price
$12.00


Details+

Choose from:



  • Almond Nude – Warm Camel Crème

  • Apricot Nude – Soft Petal Pink Crème

  • Melon Nude – Soft Peach Crème

  • Caramel Nude – Warm Nude Crème

  • Brandy Wine – Spiced Apple Crème

  • Sepia Mauve – Roan Rouge Crème

  • Canyon Rose – Rosewood Pink Crème

  • Vintage Mauve – Muted Mauve Crème

  • Blossom Pink – Cool Rose Crème

  • Flamingo Pink – Electric Bubblegum Pink

  • Nectar Pink – Peach Coral Crème

  • Ripe Raspberry – Hot Pink Crème

  • Fuchsia Berry – Vivid Magenta Crème

  • Mulberry – Burgundy Crème

  • Magenta Plum – Rich Boysenberry Crème

  • Merry Berry Shimmer – Cherry Plum Shimmer

  • Cardinal Red – Fire Engine Red Crème

  • Electric Coral – Vivid Red Orange Crème



A full-coverage chubby lip crayon with a super-hydrating treatment core enriched with sunflower butter and vitamin E to moisturize and condition lips. Extra-finely milled pigments provide opaque coverage with a semi-gloss finish.




0.07 oz, 2 g




Make it yours, make it fun. BRAVE PRETTY


Ingredients +



Key Ingredients:


Sunflower Butter high in antioxidants and omega-6 essential fatty acids to help heal and retain moisture while providing a buttery, emollient texture.

Vitamin E protects against dehydration and free radical damage with antioxidants.

Extra-Finely Milled Pigments provide full-coverage payoff with smooth application.




Full Ingredient List:


Treatment Core: CAPRYLIC/CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), MICA, DICALCIUM PHOSPHATE, FLAVOR (AROMA), STEARALKONIUM BENTONITE, TOCOPHERYL ACETATE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TITANIUM DIOXIDE (CI 77891)


Almond NudePOLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/CI 77492), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090). TREATMENT CORE: CAPRYLIC/CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE),MICA, DICALCIUM PHOSPHATE, FLAVOR (AROMA), STEARALKONIUM BENTONITE, TOCOPHERYL ACETATE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TITANIUM DIOXIDE (CI 77891)


Apricot Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)


Brandy Wine: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850),


Blossom Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)


Canyon Rose: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492), DICALCIUM PHOSPHATE, YELLOW 5 LAKE (CI 19140), OZOKERITE, RED 7 LAKE (CI 15850), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), DISTEARDIMONIUM HECTORITE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, BLUE 1 LAKE (CI 42090), ETHYL VANILLIN, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TALC, MICA (CI 77019)


Caramel Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)


Cardinal Red: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, DICALCIUM PHOSPHATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), RED 7 LAKE (CI 15850), RED 6 (CI 15850), BLUE 1 LAKE (CI 42090)


Electric Coral: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 6 (CI 15850), RED 7 LAKE (CI 15850)


Flamingo Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)


Fuchsia Berry: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)


Magenta Plum: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/CI 77492), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)


Melon Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), DICALCIUM PHOSPHATE, RED 7 LAKE (CI 15850), OZOKERITE, SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), DISTEARDIMONIUM HECTORITE, ETHYL VANILLIN, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BLUE 1 LAKE (CI 42090), MICA (CI 77019), 1,2-HEXANEDIOL, CAPRYLYL GLYCOL


Merry Berry Shimmer: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE (VITAMIN E), ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 7 LAKE (CI 15850), IRON OXIDES (CI 77491/77492/77499), BLUE 1 LAKE (CI 42090)


Mulberry: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)


Nectar Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)


Ripe Raspberry Shimmer: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)


Sepia Mauve: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), DICALCIUM PHOSPHATE, OZOKERITE, IRON OXIDES (CI 77491/77499), TALC, SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), DISTEARDIMONIUM HECTORITE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, ETHYL VANILLIN, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019)


Vintage Mauve: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)


Protip +


  • Rich, creamy formula glides on and delivers long-lasting color

  • The moisturizing treatment core packed with vitamin E and nourishing botanical extracts keeps lips hydrated and happy for the best in color-plus-care

  • Easy to apply with no mirror required—goes on smoothly without feathering

  • “This was the product I created so that I could begin to wear lip color again!” – Jane Park, Founder and CEO



86% agreed It’s Balm immediately made their lips feel smoother*


90% agreed It’s Balm provided rich, opaque coverage*



*Consumer study of 181 women who used It’s Balm Full-Coverage Lip Crayon 


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