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Our Story

Inspired by our founder Jane Park’s Korean heritage, every product we create is steeped in Korean skincare traditions mixed with innovation to deliver results without the complicated routine.

We believe that beauty should be effortless, fearless, and above all—fun to explore with girlfriends. Because skincare and makeup should do more than just make you look good, it should make you feel good in your own skin.

On Trend. Effortless. Good for You.

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