Good-for-you beauty. Clean beauty, toxin-free fragrances, paraben free, SLS free, cruelty free, vegan friendly.Good-for-you beauty. Clean beauty, toxin-free fragrances, paraben free, SLS free, cruelty free, vegan friendly.

Basics Done Better

Our best selling products made witheverything you need - nothing you don't.

Put Your Best Face Forward. It's beyond easy with our foolproof makeup - and Laura's Genius Advice. Shop Now.
Put Your Best Face Forward. It's beyond easy with our foolproof makeup - and Laura's Genius Advice. Shop Now.