Good-for-you beauty. Clean beauty, toxin-free fragrances, paraben free, SLS free, cruelty free, vegan friendly.Good-for-you beauty. Clean beauty, toxin-free fragrances, paraben free, SLS free, cruelty free, vegan friendly.
Put Your Best Face Forward. It's beyond easy with our foolproof makeup - and Laura's Genius Advice. Shop Now.
Put Your Best Face Forward. It's beyond easy with our foolproof makeup - and Laura's Genius Advice. Shop Now.

Basics Done Better

Our best selling products made with
everything you need - nothing you don't.