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It's Balm
It's Balm Blossom Pink Model Skin Tones Medium
It's Balm Blossom Pink Model Skin Tones Light
It's Balm Blossom Pink Model Skin Tones Deep
It's Balm Group Image
It's Balm Group Image
It's Balm
It's Balm Group Image
It's Balm - Almond Nude
It's Balm - Apricot Nude
It's Balm - Melon Nude
It's Balm - Caramel Nude
It's Balm - Brandy Wine
It's Balm - Sepia Mauve
It's Balm - Canyon Rose
It's Balm - Vintage Mauve
It's Balm - Flamingo Pink
It's Balm - Blossom Pink
It's Balm - Nectar Pink
It's Balm - Ripe Raspberry Shimmer
It's Balm - Fuchsia Berry
It's Balm - Mulberry
It's Balm - Magenta Plum
It's Balm - Merry Berry Shimmer
It's Balm - Cardinal Red
It’s Balm – Electric Coral
It's Balm Dusty Orchard Shimmer
It's Balm Electric Coral
It's Balm Nector Creme
It's Balm Canyon Rose
It's Balm Flamingo Pink Texture Swatch
It's Balm Canyon Rose Texture
It's Balm Coral Creme Texture
It's Balm Dusty Orchid Shimmer Texture
It's Balm Nectar Pink Creme Swatch

It's Balm

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Full-Coverage Lip Crayon

$12.00
$12.00

Details+

Choose from:



  • Almond Nude – Warm Camel Crème

  • Apricot Nude – Soft Petal Pink Crème

  • Melon Nude – Soft Peach Crème

  • Caramel Nude – Warm Nude Crème

  • Brandy Wine – Spiced Apple Crème

  • Sepia Mauve – Roan Rouge Crème

  • Canyon Rose – Rosewood Pink Crème

  • Vintage Mauve – Muted Mauve Crème

  • Blossom Pink – Cool Rose Crème

  • Flamingo Pink – Electric Bubblegum Pink

  • Nectar Pink – Peach Coral Crème

  • Ripe Raspberry – Hot Pink Crème

  • Fuchsia Berry – Vivid Magenta Crème

  • Mulberry – Burgundy Crème

  • Magenta Plum – Rich Boysenberry Crème

  • Merry Berry Shimmer – Cherry Plum Shimmer

  • Cardinal Red – Fire Engine Red Crème

  • Electric Coral – Vivid Red Orange Crème



A full-coverage chubby lip crayon with a super-hydrating treatment core enriched with sunflower butter and vitamin E to moisturize and condition lips. Extra-finely milled pigments provide opaque coverage with a semi-gloss finish.




0.07 oz, 2 g




Make it yours, make it fun. BRAVE PRETTY

Ingredients +



Key Ingredients:


Sunflower Butter high in antioxidants and omega-6 essential fatty acids to help heal and retain moisture while providing a buttery, emollient texture.

Vitamin E protects against dehydration and free radical damage with antioxidants.

Extra-Finely Milled Pigments provide full-coverage payoff with smooth application.




Full Ingredient List:


Treatment Core: CAPRYLIC/CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), MICA, DICALCIUM PHOSPHATE, FLAVOR (AROMA), STEARALKONIUM BENTONITE, TOCOPHERYL ACETATE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TITANIUM DIOXIDE (CI 77891)


Almond Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/CI 77492), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090). TREATMENT CORE: CAPRYLIC/CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE),MICA, DICALCIUM PHOSPHATE, FLAVOR (AROMA), STEARALKONIUM BENTONITE, TOCOPHERYL ACETATE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TITANIUM DIOXIDE (CI 77891)


Apricot Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)


Brandy Wine: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850),


Blossom Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)


Canyon Rose: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492), DICALCIUM PHOSPHATE, YELLOW 5 LAKE (CI 19140), OZOKERITE, RED 7 LAKE (CI 15850), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), DISTEARDIMONIUM HECTORITE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, BLUE 1 LAKE (CI 42090), ETHYL VANILLIN, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TALC, MICA (CI 77019)


Caramel Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)


Cardinal Red: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, DICALCIUM PHOSPHATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), RED 7 LAKE (CI 15850), RED 6 (CI 15850), BLUE 1 LAKE (CI 42090)


Electric Coral: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 6 (CI 15850), RED 7 LAKE (CI 15850)


Flamingo Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)


Fuchsia Berry: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)


Magenta Plum: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/CI 77492), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)


Melon Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), DICALCIUM PHOSPHATE, RED 7 LAKE (CI 15850), OZOKERITE, SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), DISTEARDIMONIUM HECTORITE, ETHYL VANILLIN, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BLUE 1 LAKE (CI 42090), MICA (CI 77019), 1,2-HEXANEDIOL, CAPRYLYL GLYCOL


Merry Berry Shimmer: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE (VITAMIN E), ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 7 LAKE (CI 15850), IRON OXIDES (CI 77491/77492/77499), BLUE 1 LAKE (CI 42090)


Mulberry: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)


Nectar Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)


Ripe Raspberry Shimmer: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)


Sepia Mauve: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), DICALCIUM PHOSPHATE, OZOKERITE, IRON OXIDES (CI 77491/77499), TALC, SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), DISTEARDIMONIUM HECTORITE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, ETHYL VANILLIN, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019)


Vintage Mauve: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Protip +


  • Rich, creamy formula glides on and delivers long-lasting color

  • The moisturizing treatment core packed with vitamin E and nourishing botanical extracts keeps lips hydrated and happy for the best in color-plus-care

  • Easy to apply with no mirror required—goes on smoothly without feathering

  • “This was the product I created so that I could begin to wear lip color again!” – Jane Park, Founder and CEO



86% agreed It’s Balm immediately made their lips feel smoother*


90% agreed It’s Balm provided rich, opaque coverage*



*Consumer study of 181 women who used It’s Balm Full-Coverage Lip Crayon 


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