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Collection: Featured

We believe beauty is as much about feeling great as it is about looking your best. Our products are always on trend, effortless, and good for you. We approach beauty and skincare with a can-do attitude and want you to too! So try something new knowing that you can.


We focus on Korean beauty made simple with cleansing oils, serums, and masks that are as approachable as they are innovative. Feel confident in your bare face or create your perfectly prepped canvas for makeup.


If there’s one rule to makeup, it’s to have fun with it. We make approachable, easy-to-use products that are as on-trend as they are effortless. From full-coverage lip crayons to hydrating lip glosses to full-coverage eyeshadow and foolproof brow sticks, our products are meant to make you feel like you. Perfect your everyday look or go exploring outside your comfort zone—if you can put it on, you can pull it off!


Shop our best sellers and get free U.S. Standard shipping on all orders over $25!
67 products
  • When Pencil Met Gel Eyeliner
    When Pencil Met Gel
    Regular price
    $12.00
    Sale price
    $12.00
  • Eyeshadow 101 Eyeshadow Stick
    Eyeshadow 101 Eyeshadow Stick
    Regular price
    $14.00
    Sale price
    $14.00
  • It's Whipped Matte Lip Mousse
    It's Whipped Matte Lip Mousse
    Regular price
    $12.00
    Sale price
    $12.00
  • It's Balm
    It's Balm
    Regular price
    $12.00
    Sale price
    $12.00
  • Cushion Complexion
    Cushion Complexion
    Regular price
    $16.00
    Sale price
    $16.00
  • Skip the Brush
    Skip the Brush
    Regular price
    $14.00
    Sale price
    $14.00
  • Feelin' Floral Nail Caddy
    Feelin' Floral Nail Caddy
    Regular price
    $30.00
    Sale price
    $14.99
  • Love Your Bare Face Cleansing Stick
    Love Your Bare Face Cleansing Stick
    Regular price
    $16.00
    Sale price
    $16.00
  • With a Twist
    With a Twist
    Regular price
    $18.00
    Sale price
    $18.00
  • Boost Your Radiance Reparative Rosehip Seed Facial Oil
    Boost Your Radiance Reparative Rosehip Seed Facial Oil
    Regular price
    $28.00
    Sale price
    $28.00
  • Konjac Facial Exfoliating Sponge
    Konjac Facial Exfoliating Sponge
    Regular price
    $8.00
    Sale price
    $8.00
  • Take a Breather Oxygen Nail Treatment
    Take a Breather Oxygen Nail Treatment
    Regular price
    $18.00
    Sale price
    $18.00
  • Looking Glass
    Looking Glass
    Regular price
    $12.00
    Sale price
    $7.99
  • Heart of Glass
    Heart of Glass
    Regular price
    $12.00
    Sale price
    $4.99
  • So Plush Ultra Hydrating Lip Gloss
    So Plush Ultra Hydrating Lip Gloss
    Regular price
    $12.00
    Sale price
    $12.00
  • You Got This Pressed Serum
    You Got This Pressed Serum
    Regular price
    $36.00
    Sale price
    $12.99
  • So Awake
    So Awake
    Regular price
    $22.00
    Sale price
    $22.00
  • Love Your Bare Face Hydrating Cleansing Oil
    Love Your Bare Face Hydrating Cleansing Oil
    Regular price
    $22.00
    Sale price
    $22.00
  • Julep Cosmetic Bag
    Julep Cosmetic Bag
    Regular price
    $24.00
    Sale price
    $11.99
  • Triple Quench Deep Hydration Sheet Mask System
    Triple Quench Deep Hydration Sheet Mask System
    Regular price
    $8.00
    Sale price
    $8.00
  • Travel Caddy
    Travel Caddy
    Regular price
    $30.00
    Sale price
    $9.99
  • Brave Pretty Tote
    Brave Pretty Tote
    Regular price
    $20.00
    Sale price
    $4.99
  • Boost Your Radiance Anti Pollution Daily Moisturize
    Boost Your Radiance Anti Pollution Daily Moisturize
    Regular price
    $22.00
    Sale price
    $22.00
  • Divine Shine Set
    Divine Shine Set
    Regular price
    $149.00
    Sale price
    $99.99
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