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We believe beauty is as much about feeling great as it is about looking your best. Our products are always on trend, effortless, and good for you. We approach beauty and skincare with a can-do attitude and want you to too! So try something new knowing that you can.


We focus on Korean beauty made simple with cleansing oils, serums, and masks that are as approachable as they are innovative. Feel confident in your bare face or create your perfectly prepped canvas for makeup.


If there’s one rule to makeup, it’s to have fun with it. We make approachable, easy-to-use products that are as on-trend as they are effortless. From full-coverage lip crayons to hydrating lip glosses to full-coverage eyeshadow and foolproof brow sticks, our products are meant to make you feel like you. Perfect your everyday look or go exploring outside your comfort zone—if you can put it on, you can pull it off!


Shop our best sellers and get free U.S. Standard shipping on all orders over $25!
34 products
  • Eyeshadow 101 - Eyeshadow stick
    Eyeshadow 101 - Eyeshadow stick
    Regular price
    $14.00
    Sale price
    $14.00
  • It's Whipped Matte Lip Mousse
    It's Whipped Matte Lip Mousse
    Regular price
    $12.00
    Sale price
    $12.00
  • It's Balm
    It's Balm
    Regular price
    $12.00
    Sale price
    $12.00
  • Cushion Complexion
    Cushion Complexion
    Regular price
    $16.00
    Sale price
    $16.00
  • Skip the Brush Blush
    Skip the Brush Blush Group Photo
    Regular price
    $14.00
    Sale price
    $14.00
  • Love Your Bare Face Cleansing Stick
    Love Your Bare Face Cleansing Stick
    Regular price
    $16.00
    Sale price
    $16.00
  • With a Twist
    With a Twist Before and After
    Regular price
    $18.00
    Sale price
    $18.00
  • Charcoal Konjac Exfoliating Face Sponge
    Charcoal Konjac Exfoliating Face Sponge
    Regular price
    $8.00
    Sale price
    $8.00
  • Triple Quench Deep Hydration Sheet Mask System - 2 pack
    Triple Quench Deep Hydration Sheet Mask System - 2 pack
    Regular price
    $12.00
    Sale price
    $12.00
  • So Plush Ultra Hydrating Lip Gloss
    So Plush Ultra Hydrating Lip Gloss
    Regular price
    $12.00
    Sale price
    $12.00
  • Love Your Bare Face Hydrating Cleansing Oil
    Love Your Bare Face Hydrating Cleansing Oil
    Regular price
    $22.00
    Sale price
    $22.00
  • Boost Your Radiance Anti Pollution Daily Moisturizer
    Boost Your Radiance Anti Pollution Daily Moisturizer
    Regular price
    $22.00
    Sale price
    $22.00
  • Divine Shine Lip Set (12 Pc)
    Divine Shine Lip Set (12 Pc)
    Regular price
    $149.00
    Sale price
    $99.99
  • Love Your Bare Face Cleansing Foam
    Love Your Bare Face Cleansing Foam
    Regular price
    $14.00
    Sale price
    $14.00
  • Julep Cosmetic Bag
    Julep Cosmetic Bag
    Regular price
    $24.00
    Sale price
    $7.99
  • Bronzer Brush
    Bronzer Brush Zoomed Detail Image
    Regular price
    $28.00
    Sale price
    $28.00
  • Eyeshadow Brush
    Eyeshadow Brush
    Regular price
    $14.00
    Sale price
    $14.00
  • The Works - Brow Pencil & Gel
    The Works - Brow Pencil & Gel
    Regular price
    $16.00
    Sale price
    $16.00
  • With the Right Tools All-Over Eyeshadow Brush
    With the Right Tools All-Over Eyeshadow Brush
    Regular price
    $12.00
    Sale price
    $12.00
  • Lid Armour Waterproof Eyeshadow & Primer
    Lid Armour Waterproof Eyeshadow & Primer Tuscan Rose
    Regular price
    $14.00
    Sale price
    $14.00
  • With the Right Tools Blending Crease Brush
    With the Right Tools Blending Crease Brush
    Regular price
    $12.00
    Sale price
    $12.00
  • With the Right Tools Precision Eyeliner Brush
    With the Right Tools Precision Eyeliner Brush
    Regular price
    $12.00
    Sale price
    $12.00
  • With the Right Tools Concealer Brush
    With the Right Tools Concealer Brush
    Regular price
    $12.00
    Sale price
    $12.00
  • Charcoal Konjac Exfoliating Body Sponge
    Charcoal Konjac Exfoliating Body Sponge
    Regular price
    $12.00
    Sale price
    $12.00
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