Over 2 Million Sold!
Eyeshadow 101
Is the All-In-One Stick
Julep Mavens Can’t Live Without.
Just like you, our crème-to-powder eyeshadow stick never stops. Easy to use as a shadow or liner, this long-wearing, pigment packed formula gives you loads of options for less.
Prestige Quality, Without the Prestige Price.
Over 2 Million Sold!
Eyeshadow 101
Is the All-In-One Stick
Julep Mavens Can’t Live Without.
Just like you, our crème-to-powder eyeshadow stick never stops. Easy to use as a shadow or liner, this long-wearing, pigment packed formula gives you loads of options for less.
Prestige Quality, Without the Prestige Price.
100% Waterproof
Easy to Apply
Lasts All Day
Crease-Resistant
Sensitive Skin-Friendly
30+ Shades
“I love this eyeshadow! I am 52 years old and this is the first and only eyeshadow that I have found that does not crease. It doesn't need reapplying and goes on very smooth!”
“Others cost 3X as much!”
“Easy, Fast & Polished.”
“OBSESSED.”
Everything You Need.
Nothing That You Don’t.
Made with prestige ingredients that are gentle on sensitive skin, this clean, non-irritating formula gives you high-quality color at a paycheck-friendly price.
Paraben-Free. SLS-free. Cruelty-Free. Vegan.
Countless Ways to Wear It.
Countless Reasons to Love It.
GET MORE BANG FOR YOUR BUCK
4 Ways to Wear Eyeshadow 101
Go Solo
Glide one creamy color across lids to make eyes POP.
Mix and Match
Customize your look by layering multiple shades.
Emphasize Eyes
Smudge along lash line for instant definition.
Get Glowing
Use a shimmery shade to highlight cheekbones, brow bones, and anywhere else you want to shine.
How to Use the Smudger
The first time you use your smudger, glide Eyeshadow 101 across the back of your hand and roll the sponge tip in the color. Now you’re primed and ready!
Apply Eyeshadow 101 straight from the tube to your lids. For mess-free results, use the built in smudger to soften harsh edges or create smoky eyes.
Finish blending before the shadow sets to a waterproof finish. You have about 45 seconds.
The first time you use your smudger, glide Eyeshadow 101 across the back of your hand and roll the sponge tip in the color. Now you’re primed and ready!
Apply Eyeshadow 101 straight from the tube to your lids. For mess-free results, use the built in smudger to soften harsh edges or create smoky eyes.
Finish blending before the shadow sets to a waterproof finish. You have about 45 seconds.
