Julep

It's Balm

Full-Coverage Lip Crayon

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SKU# plush-pout-lip-crayon

Availability: In stock

$20

  • It's Balm - Brandy Wine
  • It's Balm - Caramel Nude
  • It's Balm - Almond Nude
  • It's Balm - Apricot Nude
  • It's Balm - Vintage Mauve
  • It's Balm - Blossom Pink
  • It's Balm - Flamingo Pink
  • It's Balm - Nectar Pink
  • It's Balm - Ripe Raspberry Shimmer
  • It's Balm - Fuchsia Berry
  • It's Balm - Mulberry
  • It's Balm - Magenta Plum
  • It's Balm - Merry Berry Shimmer
  • It's Balm - Cardinal Red
  • It's Balm - Electric Coral

$20

Quick Overview

A full-coverage chubby lip crayon with a super-hydrating treatment core enriched with sunflower butter and vitamin E to moisturize and condition lips. Extra-finely milled pigments provide opaque coverage with a semi-gloss finish.

What it is

Choose from:

  • Brandy Wine – Spiced Apple Crème
  • Caramel Nude – Warm Nude Crème
  • Almond Nude – Warm Camel Crème
  • Apricot Nude – Soft Petal Pink Crème
  • Vintage Mauve – Muted Mauve Crème
  • Blossom Pink – Cool Rose Crème
  • Flamingo Pink – Electric Bubblegum Pink
  • Nectar Pink – Peach Coral Crème
  • Ripe Raspberry – Hot Pink Crème
  • Fuchsia Berry – Vivid Magenta Crème
  • Mulberry – Burgundy Crème
  • Magenta Plum – Rich Boysenberry Crème
  • Merry Berry Shimmer – Cherry Plum Shimmer
  • Cardinal Red – Fire Engine Red Crème
  • Electric Coral – Vivid Red Orange Crème

A full-coverage chubby lip crayon with a super-hydrating treatment core enriched with sunflower butter and vitamin E to moisturize and condition lips. Extra-finely milled pigments provide opaque coverage with a semi-gloss finish.


0.07 oz, 2 g


Make it yours, make it fun. BRAVE PRETTY

Why we love it

  • Rich, creamy formula glides on and delivers long-lasting color
  • The moisturizing treatment core packed with vitamin E and nourishing botanical extracts keeps lips hydrated and happy for the best in color-plus-care
  • Easy to apply with no mirror required—goes on smoothly without feathering
  • “This was the product I created so that I could begin to wear lip color again!” – Jane Park, Founder and CEO

86% agreed It’s Balm immediately made their lips feel smoother*

90% agreed It’s Balm provided rich, opaque coverage*


*Consumer study of 181 women who used It’s Balm Full-Coverage Lip Crayon 


Ingredients


Key Ingredients:

Sunflower Butter high in antioxidants and omega-6 essential fatty acids to help heal and retain moisture while providing a buttery, emollient texture.
Vitamin E protects against dehydration and free radical damage with antioxidants.
Extra-Finely Milled Pigments provide full-coverage payoff with smooth application.


Full Ingredient List:

Treatment Core: CAPRYLIC/CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), MICA, DICALCIUM PHOSPHATE, FLAVOR (AROMA), STEARALKONIUM BENTONITE, TOCOPHERYL ACETATE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TITANIUM DIOXIDE (CI 77891)

Almond NudePOLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/CI 77492), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090). TREATMENT CORE: CAPRYLIC/CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE),MICA, DICALCIUM PHOSPHATE, FLAVOR (AROMA), STEARALKONIUM BENTONITE, TOCOPHERYL ACETATE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TITANIUM DIOXIDE (CI 77891)

Apricot Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)

Brandy Wine: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850),

Blossom Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Caramel Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Cardinal Red: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, DICALCIUM PHOSPHATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), RED 7 LAKE (CI 15850), RED 6 (CI 15850), BLUE 1 LAKE (CI 42090)

Electric Coral: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Flamingo Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Fuchsia Berry: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Magenta Plum: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/CI 77492), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)

Mulberry: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Nectar Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)

Ripe Raspberry Shimmer: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Vintage Mauve: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)