Julep

It's Balm

Full-Coverage Lip Crayon

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SKU# plush-pout-lip-crayon

Availability: In stock

$20

  • It's Balm - Brandy Wine
  • It's Balm - Caramel Nude
  • It's Balm - Almond Nude
  • It's Balm - Apricot Nude
  • It's Balm - Vintage Mauve
  • It's Balm - Dusty Orchid Shimmer
  • It's Balm - Blossom Pink
  • It's Balm - Flamingo Pink
  • It's Balm - Nectar Pink
  • It's Balm - Ripe Raspberry Shimmer
  • It's Balm - Fuchsia Berry
  • It's Balm - Mulberry
  • It's Balm - Magenta Plum
  • It's Balm - Merry Berry Shimmer
  • It's Balm - Cardinal Red
  • It's Balm - Electric Coral

$20

Quick Overview

A full-coverage lip crayon with a super-hydrating treatment core enriched with sunflower butter and vitamin E. Extra-finely milled pigments provide full coverage with a semi-gloss finish.

What it is

Choose from:

  • Brandy Wine – Spiced Apple Crème
  • Caramel Nude – Warm Nude Crème
  • Almond Nude – Warm Camel Crème
  • Apricot Nude – Soft Petal Pink Crème
  • Vintage Mauve – Muted Mauve Crème
  • Dusty Orchid Shimmer – Mauve Pink Shimmer
  • Blossom Pink – Cool Rose Crème
  • Flamingo Pink – Electric Bubblegum Pink
  • Nectar Pink – Peach Coral Crème
  • Ripe Raspberry – Hot Pink Crème
  • Fuchsia Berry – Vivid Magenta Crème
  • Mulberry – Burgundy Crème
  • Magenta Plum – Rich Boysenberry Crème
  • Merry Berry Shimmer – Cherry Plum Shimmer
  • Cardinal Red – Fire Engine Red Crème
  • Electric Coral – Vivid Red Orange Crème

A full-coverage lip crayon with a super-hydrating treatment core enriched with sunflower butter and vitamin E. Extra-finely milled pigments provide full coverage with a semi-gloss finish.


0.07 oz, 2 g


Make it yours, make it fun. BRAVE PRETTY

Why we love it

  • Rich, creamy formula glides on and delivers long-lasting color
  • The moisturizing treatment core packed with vitamin E and nourishing botanical extracts keeps lips hydrated and happy for the best in color-plus-care
  • Easy to apply with no mirror required—goes on smoothly without feathering
  • “This was the product I created so that I could begin to wear lip color again!” – Jane Park, Founder and CEO

86% agreed It’s Balm immediately made their lips feel smoother*

90% agreed It’s Balm provided rich, opaque coverage*


*Consumer study of 181 women who used It’s Balm Full-Coverage Lip Crayon 


Ingredients

Treatment Core: CAPRYLIC/CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), MICA, DICALCIUM PHOSPHATE, FLAVOR (AROMA), STEARALKONIUM BENTONITE, TOCOPHERYL ACETATE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TITANIUM DIOXIDE (CI 77891)

Almond NudePOLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/CI 77492), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090). TREATMENT CORE: CAPRYLIC/CAPRIC TRIGLYCERIDE, C12-15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), SILICA SILYLATE, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE),MICA, DICALCIUM PHOSPHATE, FLAVOR (AROMA), STEARALKONIUM BENTONITE, TOCOPHERYL ACETATE, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TITANIUM DIOXIDE (CI 77891)

Apricot Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)

Brandy Wine: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850),

Blossom Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Caramel Nude: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Cardinal Red: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, DICALCIUM PHOSPHATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), RED 7 LAKE (CI 15850), RED 6 (CI 15850), BLUE 1 LAKE (CI 42090)

Dusty Orchid Shimmer: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Electric Coral: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Flamingo Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE, May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Fuchsia Berry: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)

Magenta Plum: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, DICALCIUM PHOSPHATE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE, SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA DI T BUTYL HYDROXYHYDROCINNAMATE, MICA. May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/CI 77492), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)

Mulberry: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Nectar Pink: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, MICA (CI 77019), DICALCIUM PHOSPHATE, SILICA, TIN OXIDE, May Contain: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090)

Ripe Raspberry Shimmer: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, SILICA, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), SILICA SILYLATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, DISTEARDIMONIUM HECTORITE , PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, DICALCIUM PHOSPHATE, SYNTHETIC FLUORPHLOGOPITE, MICA (CI 77019), May Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491/77492/77499), RED 7 LAKE (CI 15850), BLUE 1 LAKE (CI 42090), YELLOW 5 LAKE (CI 19140), RED 6 (CI 15850)

Vintage Mauve: POLYBUTENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE , PENTAERYTHRITYL TETRAISOSTEARATE, POLYETHYLENE, OZOKERITE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX (HELIANTHUS ANNUUS SEED CERA), MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE), DISTEARDIMONIUM HECTORITE , SILICA SILYLATE, DICALCIUM PHOSPHATE, TOCOPHERYL ACETATE, ETHYL VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SYNTHETIC FLUORPHLOGOPITE May Contain: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491/77492), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090), RED 6 (CI 15850), RED 7 LAKE (CI 15850)


It's Balm is rated 4.4 out of 5 by 546.
Rated 5 out of 5 by from Smooth, moisture This is yummy, not very shiny (a plus), and most of the colors that came in the three kits I bought are winners. Until these lip sticks, I limited myself to BBrown pink cloud.
Date published: 2018-06-03
Rated 3 out of 5 by from Great pigment, This is a highly pigmented lip crayon. That being said while I enjoy most other Julep lip products, for some reason I am not crazy about this one. I know it says balm, but this feels more like a lipstick. I take pretty good care of my lips, I mean I exfoliate and serum them every other day, so thankfully its one area I can honestly say I've kept in pretty good shape. I get that this is described as a lip crayon and I'll give it that, certainly feels like I"m putting on a crayon. It has a waxy feel I am not a fan of, that being said it is still nothing like lipsticks I've used in the past, it still has that smooth application, but if I"m being honest I'm not a fan of this formula it reminds me too much of a lipstick which thanks to Its Whipped and I"m an addict I don't really deal with much anymore. As for its balm qualities, I'm not really getting any of that, because for me it feels waxy, I feel that it stays on my lips and doesn't get absorbed so I don't see or feel any balm like hydration happening. I don't feel any moisturizing benefits from this and feel it heavy on my lips, a feeling I"m not a fan of. It does apply well and I have not noticed feathering common with waxy lip products, so its personal preference on this one.
Date published: 2018-05-23
Rated 5 out of 5 by from Best I've ever used I've never really liked lip color because it wears off and dries out my lips. This is amazing! It moisturizes and adds great color, and I've also noticed that the color remains once the "lipsticky" feel fades. I have Nectar Pink, and I definitely want to get some more colors soon!
Date published: 2018-01-24
Rated 5 out of 5 by from Great color and moisture! I LOVE this lip balm! I love that it moisturizes while providing you a subtle and not overpowering color. This is great from the beach to the boardroom and comes is a great range of colors for all skin types. Also, I know this sounds weird but it tastes good too.
Date published: 2018-01-04
Rated 5 out of 5 by from The perfect nude I love this color!!! It truly is the perfect nude. Nailed the color, almond too brown and apricot too light the carmel is perfect. The texture of the balm is smooth and light. It's buildable in color and I love it.
Date published: 2017-12-26
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